Specialist/ Sr. Specialist, Media Audience Strategy (Remote)

Company Description

Job Description 

The Media Audience Strategy Specialist will be responsible for leading all 1P, 2P, and 3P strategy, reporting, and onboarding globally for the paid media marketing team on a variety of channels (social, display, and online video) for Abercrombie & Fitch, abercrombie kids, Hollister, and Gilly Hicks. This associate will work closely with Data and Analytics, Mar-tech, and Strategy to drive an organized and best in class audience first approach to paid media. The ideal candidate is a self-starter, curious, collaborative, and highly organized.

This job is Off Site Flex, so has ability to work remote.

What Will You Be Doing? 

• Champion audience-first thinking within strategy and media teams by providing a consultative approach to driving business outcomes defined by the annual media strategy.
• Lead media audience targeting approaches based on specific media campaigns by running audience insight analysis, collaborating cross-functionally to develop test and learn opportunities at the audience segment level.
• Brief in new audience opportunities seasonally to mar-tech team in collaboration with media activation teams based on strategic priorities. Owning media audience 1P audience request.
• Use an understanding of data and digital media ecosystem to identify new data opportunities (3P) to enhance activation efforts working with media agency partner.
• Analyze performance by audience segment & provide audience optimization recommendations to media activation teams. Collaborate with Data and Analytics teams on tracking audience segment performance.
• Manage audience overlap, governance, and prioritization to advise media activation teams.
• Collaborate with channel activation teams to identify the optimal data sources across 1P, 2P and 3P that translate audience strategy into media activations.
• Fully understand 1P collection and attributes to utilize for media activation; subject matter expert on evolving tracking (cookie deprecation) and privacy regulations across Google, Meta, TikTok, and other social platforms.
• Support onboarding and activation of audiences (e.g. Tealium). Facilitate process between internal mar-tech teams and external partners.

What Do You Need To Bring? 

• Bachelor’s degree in Marketing, Advertising, Computer Science, Information Systems, Business Analytics, or a related field

• 3+ years experience in audience development, data-driven marketing and/or digital marketing. Working in paid media is a plus

• 5+ years in the marketing/media industry

• Solid understanding of mar-tech and ad-tech landscape; Experience with data onboarding and data clean rooms

• Digital marketing experience in a fast paced, multi-channel, retail environment is a plus

• Working knowledge of all media activation channels (programmatic, social, search, OOH, etc.) and understanding full funnel addressable activation best practices

• Highly organized with strong problem-solving capabilities

• Strong project management and inter-departmental coordination skills

• Highly motivated with ability to thrive in a fluid and demanding environment

Our Company 

Abercrombie & Fitch Co. (A&F Co.) is a global retailer of five iconic, omnichannel lifestyle brands catering to the kid through millennial customer: Abercrombie & Fitch, abercrombie kids, Hollister, Gilly Hicks and Social Tourist. At A&F Co., we’re here for our associates, customers and communities on the journey to being and becoming who they are – and because no journey is the same, we strive to create an inclusive culture, where everyone is free to share ideas.  

Our Values 

We lead with purpose and always put our people first, which is evidenced by our Great Place to Work™ Certification, as well as being a 2021 recipient of Fortune’s Best Workplaces in Retail, and named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign for 16 consecutive years. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.

What You'll Get

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F is committed to providing simple, competitive, and comprehensive benefits that align with our Company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our