Sr. Product Marketing Manager, AI & Platform Narrative

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

As the Sr. Product Marketing Manager for AI & Platform Narrative, you will own the strategic positioning, differentiation story, and go-to-market narrative for Docusign's AI engine— Iris—and the broader Intelligent Agreement Management (IAM) platform. This is a highly visible, cross-functional role at the intersection of AI strategy, product storytelling, and enterprise go-to-market execution. You will serve as the company's primary AI narrative authority—maintaining Iris and IAM core messaging across all customer-facing and field-facing content, ensuring every launch, campaign, and enablement asset tells a consistent, compelling, and differentiated story. You will partner closely with Product, Sales, Legal, and Field Marketing to build the messaging infrastructure that helps Docusign win in an increasingly competitive AI market.

 

This position is an individual contributor role reporting to the Sr. Manager, Product Marketing.

 

Responsibility

• Own, regularly update, and maintain the holistic positioning, differentiation story, and core narrative bill of materials for both Docusign Iris and the IAM platform, serving as the single source of truth across all teams and programs

• Review all AI-related product launches for narrative consistency, flagging conflicts, resolving messaging gaps, and determining updates needed to the core Iris story to ensure a coherent platform message at every release

• Own AI trust positioning and customer communication in close collaboration with Legal, clearly articulating Docusign's data boundaries, consent controls, and governance framework in a way that builds enterprise confidence

• Articulate clearly why Docusign's AI wins — not just what it does, but why it outperforms alternatives and how it complements other AI tools in the enterprise ecosystem

• Enable field and cross-functional teams on the AI and agentic market landscape, Iris capabilities, and IAM platform differentiation, combining individual features into a larger, compelling platform story that drives enterprise deals and expands adoption

• Serve as a core contributor to high-impact programs, including analyst relations, Momentum, and Momentum OnTour, packaging the Iris and IAM narrative for industry analysts, executive briefings, and customer conferences to ensure a consistent platform message across every high-visibility moment

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

 

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

• 8+ years of product marketing experience in the B2B SaaS space, with a proven track record of managing high-growth products or platform portfolios

• Bachelor's degree or equivalent practical experience

• Experience using AI as an integral part of how you work on a daily basis

• Experience with AI, agentic workflows, and enterprise software — including experience translating complex technical concepts into clear, compelling narratives for non-technical audiences

• Experience driving projects from concept to completion with minimal direction, and aligning priorities to company goals and leadership objectives

Preferred

• MBA from top tier school or work equivalent

• Experience supporting or contributing to analyst relations programs

• Highly collaborative, enthusiastic, open, proactive, and results-driven

• Self-starter who can accomplish projects with minimal need for supervision

• Continuous learner who actively seeks