Manager, Customer Insights - Product Marketing

Work Location:

Mount Laurel, New Jersey, United States of America

Hours:

40

Pay Details:

$86,840 - $130,000 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. 

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business:

Marketing

Job Description:

Department Overview:

The role is part of the Customer Experience & Insights group (CX&I) within Marketing. This group is a central source of customer insights and analysis which supports both Corporate and Business lines across TD Bank Financial Group. The CX&I team's mandate is to act as enterprise change agents, who unapologetically champion the voice of the customer, to influence and inspire customer-centric decisions.

Job Description:

The Manager, Customer Insights - Product Marketing manages/leads the development and/or execution of marketing plans/programs/projects/strategies by designing and delivering marketing solutions/insights consistent with TD’s marketing standards and strategies, in support of business results, customer engagement and experience.

Depth & Scope:

• Manages multiple marketing projects/programs/initiatives of moderate scope and complexity
• Highly seasoned marketing insights professional role requiring substantial knowledge/expertise in a complex field and knowledge of broader related areas
• Integrates knowledge of the enterprise sub-function’s or business line’s overarching strategy in developing solutions across multiple functions or operations
• Interprets internal/external business challenges and the industry environment, recommends course of action and best practices to improve products, processes or services
• Acts as a technical subject matter expert/lead integrating cross-function understanding within their own field of specialty
• Independently manages end-to-end functional programs
• Solves or may lead others to solve complex problems; leads efforts or partners with others to develop new solutions
• Uses sophisticated analytical and insights thought leadership to exercise judgement and identify solutions
• Impacts the achievement of sub-function or business line objectives within the area they are accountable for
• Work is guided by policies and industry standards/methods
• Communicates difficult concepts; converts information to compelling business context and advice; influences and gains alignment across increasingly senior stakeholders
• Works autonomously as the lead and guides others within area of expertise
• Develops internal and external customer, brand and experience research, insights and analyses, which helps shape corporate and business level strategies and decisions through primary and secondary research, synthesis of insights analysis, and innovation.
• Works closely with internal business, marketing and external partners to understand key business issues and proactively provides thought leadership, insight guidance and subject matter expertise
• Responsible for all stages of the insight process – working with internal partners to scope out business objectives, translating objectives into research plans, configuring the optimal research design, developing questionnaires/discussion guides, and building compelling presentations for senior/executive level internal clients
• Drives innovation throughout the insights process by proactively seeking out and trying new, innovative research techniques. Seeks out efficiencies by aggregating and synthesizing existing information sources to surface new insights that address business and marketing needs
• Develops and maintains strong working relationships with analytics and insights areas and approved external vendors and leverages their expertise and experience to deliver high quality insights to the business
• Responsible for overall project management including timelines, budgets, providing cross-functional stakeholder updates and getting alignment at key decision points

Education & Experience:

• Minimum of 7+ years professional experience in any of the following areas: consumer