Senior Manager, Product Marketing - Retail Cloud

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Are you a great storyteller? Passionate about retail? Inspired by technology disruption? And most of all, want to make a big impact?

Top talent across the world joins Salesforce for the opportunity to excel in a performance-driven, fast-paced, and competitive atmosphere; the chance to be surrounded by peers and leaders that inspire, motivate, and innovate and a corporate philosophy that incorporates doing well and doing good into its DNA. With 30,000 global employees, the second largest enterprise software company, and customers that are driving disruption around the world, we are proud to contribute to the success of companies of all sizes, geographies and industries.

The Salesforce Retail & Consumer Goods Industries Marketing team is looking for a talented and passionate Senior Manager, Product Marketing to drive vision, messaging, awareness, and go-to-market strategy for the newest industry cloud, Retail Cloud with Modern Point of Sale (POS).

In this role, you will be a subject matter expert in the Retail industry and will define, guide and create content and messaging at the tip of the marketing spear, helping to build and drive awareness for a business critical product in the Salesforce for Retail product portfolio. You will help lead the messaging evolution of Retail Cloud as Salesforce continues to advance as a leader in agentic AI and Unified Commerce. You will leverage a deep, technical product understanding and be able to translate that to ensure our customers understand the value of AI agents and helps every customer become an Agentforce company.

Responsibilities:

• Develop Positioning, Messaging, and Go-to-market Strategy: work with the industry's best marketing team to help define the messaging, positioning and go-to-market strategy for Salesforce Retail Cloud with Modern POS and it's evolution

• Drive marketing pipeline: act as the portfolio expert, working with the industry's most respected sales team to develop plays and GTM programs that help drive pipeline, find new buyers, and cross-sell into existing accounts;

• Event Marketing: support differentiated event marketing experiences at Salesforce and industry third-party events; help identify and project manage new industry event opportunities

• Website: Manage the Retail Cloud website, support SEO, and web design to build pipeline

• Customer Storytelling: collect and prioritize candidate customer stories from product leaders, sales teams and partners; establish partnerships with customers and develop case studies and reference stories

• Content Development: create and deliver visionary and compelling content for internal, external and customer-facing activations and presentations; drive the creation of thought leadership content, webinars, and webcasts to evangelize our message

• Demos: dream up engaging product demonstrations that are used on stage in keynotes, in videos and are the basis for customer engagements in the sales process

• Product Release Marketing: support product launch plans to ensure effective and ongoing relevancy in the market to drive demand generation and sales pipeline; work closely with product GM to identify product roadmap and manage release marketing

• Sales Enablement: develop effective sales training materials and operationalize enablement, making it easy for sales to understand our product offerings and key positioning

Required Skills/Experience:

• 6+ years experience in product marketing or closely related experience

• 3+ years of experience in the Retail industry preferred, though not required. General understanding or familiarity with Retail te