Senior Lead Product Manager – Business Card Growth & Acquisitions

About this role:

Wells Fargo is seeking a Senior Lead Product Manager (Executive Director) to drive the strategic development and execution of omni-channel marketing initiatives for Signify by Wells Fargo, our Business Credit Card Program. This role is pivotal in accelerating customer acquisition and growth through innovative digital marketing strategies.

As a Senior Lead Product Manager, you will work cross-functionally with the Signify Acquisition team to uncover and activate growth opportunities across digital channels. Leveraging customer insights, you’ll segment audiences, craft tailored marketing experiences, and develop a strategic roadmap to drive scalable, long-term acquisition growth

In this role, you will:

• Advise experienced leadership to develop or influence business plans, business requirements, direct product design and implementation for complex business and technical needs
• Lead cross-functional collaboration with business partners, vendors, and internal stakeholders to align marketing strategies with enterprise goals and policies.
• Develop and implement data-driven marketing strategies to drive new customer acquisition and engagement.
• Provide strategic vision and thought leadership to senior executives on large-scale, enterprise-wide marketing initiatives.
• Define and execute the marketing roadmap, ensuring timely delivery of complex, high-impact programs.
• Monitor performance metrics and continuously optimize campaigns based on insights and analytics
• Foster a strong agile discipline that inspires teams to continuously improve delivery evidenced through key agility metrics 
• Build frameworks for complex decision making that enable effective debate and accelerate getting to the right answer 

Required Qualifications:

• 7+ years of Product Management, product development, strategic planning, process management, change delivery, or agile product owner experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

• Experience in Marketing, E-business, Digital Marketing, Digital Platforms, or Social Media

Desired Qualifications:

• Experience in B2B or small business credit card marketing.
• Proven success in leading omni-channel marketing campaigns, particularly in digital acquisition.
• Strong analytical skills with experience using data to inform strategy and decision-making.
• Excellent communication and stakeholder management skills.
• Familiarity with agile marketing methodologies and tools.
• Ability to synthesize multi-dimensional, complex, and interrelated concepts into clear, consumable, implications, actions, and decisions 
• Demonstrated track record of effective influencing and collaboration at all levels 
• Exceptional problem solving abilities 
• Exceptional ability to translate complex business and operational concepts so they are clearly understood in support of sound decisions to meet business objectives 
• Excellent written and oral communication skills with ability to clearly communicate results 

Candidate will be expected to work onsite at the location listed in the job posting on a hybrid schedule.

VISA sponsorship will not be supported by this role.

Posting End Date: 

9 Nov 2025

*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering t