Director of Digital Marketing - Remote

Company Description

At Longbridge, we love seniors and we’re passionate about helping them unlock the power of one of their greatest assets—their home equity.

As a leading provider of home equity solutions for seniors, we’re committed to helping older homeowners make the most of what they’ve worked hard to build, so they can live the retirement they imagined.

And we don’t just do it well, we do it really well. With an “Excellent” rating on Trustpilot and over a thousand customer testimonials, we’ve earned a reputation for making it easy and stress-free to access home equity—with guidance every step of the way.

But it’s not just our customers who love us—our team does, too! We’ve been named a Great Place to Work® three years in a row because we believe that when people enjoy what they do and where they do it, everyone wins.

Why Longbridge?

At Longbridge, we don’t just offer jobs, we offer careers that grow with you. Here’s why you’ll love being part of our team:

• Grow With Us – We’re big believers in investing in our people. From top-notch training to clear career paths, we support your professional growth every step of the way. Plus, we love promoting from within—because when you succeed, we all do.
• A Culture That Clicks – We work hard, but we have fun doing it! Whether it’s team-building events, friendly competitions, or just an atmosphere of open communication and collaboration, we make sure work feels less like “just work.”
• Benefits That Have Your Back – We’ve got you covered with best-in-class health plans (medical, dental, vision, HSA, and FSA), generous PTO, paid holidays, company-paid life insurance, and a competitive 401(k) match. Because taking care of our team is just as important as taking care of our customers.

If you’re looking for a place where your work truly makes a difference, we’d love to have you on board. Apply today and let’s do great things together!

Job Description

Longbridge Financial is looking for a Director of Digital Marketing to join our Marketing team. This is a high-impact, highly visible role for a seasoned digital marketing leader who thrives at the intersection of strategy, execution, and innovation. You will serve as the internal owner of our digital marketing ecosystem — managing agency partnerships, overseeing a major website rebuild, leading paid media strategy, and bringing cutting-edge AI, AEO, and GEO capabilities in-house. Reporting directly to the AVP of Marketing Strategy & Analytics, you will play a critical role in freeing up senior leadership bandwidth to focus on long-term strategy while ensuring day-to-day digital operations run with precision and performance. Proven experience in the mortgage industry is HIGHLY preferred.

What You’ll Do

Agency & Budget Management

• Own and manage relationships with our digital marketing and media agencies, serving as the primary point of accountability for deliverables, timelines, and performance
• Manage large media budgets with a sharp focus on efficiency, ROI, and continuous optimization
• Proactively identify performance gaps and make strategic recommendations to improve results across all paid channels

Website & Digital Presence

• Serve as the internal business owner for a large-scale website rebuild, managing both an external agency partner and an internal IT development team — overseeing the project from strategy through launch and ultimately transitioning ongoing site management from the agency to the internal IT team
• Ensure the site is built for performance, user experience, and discoverability — with a strong foundation in modern SEO, AEO, and GEO best practices

Paid Media Strategy

• Lead paid media strategy across channels, translating business objectives into smart, data-informed media plans
• Partner with analytics team members to measure performance and optimize campaigns in real time
• Lead CRO strategy and a structured testing and experimentation program — identifying hypotheses, prioritizing tests, and applying learnings to continuously improve conversion rates and down-funnel lead performance

AI, AEO & GEO

• Bring hands-on expertise in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to ensure Longbridge is positioned for visibility in AI-driven search environments
• Actively leverage AI tools to improve marketing efficiency, content performance, and audience targeting across digital channels
• Serve as an internal subject matter expert and thought leader on emerging AI applications in digital marketing

 <