Graphic Artist - Motion - Special Projects
Gannett Co., Inc.About the role
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USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com
designIQ is a full-service creative, design, and pre-media group supporting internal and external partners across print, digital, social, video, branding, campaign creative, imaging, and ad production services.
Our work ranges from high-volume production to agency-level creative solutions. That includes print and digital advertising, social media creative, short-form video, logos, brand identity systems, company stationery, branded materials, direct mail, billboards, packaging, product design, glossy and newsprint products, campaign assets, and other custom creative needs.
We’re looking for a senior-level multimedia designer who can do more than execute a request. This person should be able to understand the business need, interpret limited direction, ask the right questions when needed, and deliver polished creative that looks professional, works across channels, and supports the client’s objective.
Role Summary:
• The Multimedia Designer III is responsible for creating high-quality, finished creative across print, digital, social, video, branding, campaign, and multimedia channels.
• This role requires strong design judgment, production knowledge, creative problem-solving, and the ability to work comfortably with internal teams, sales partners, and external clients. The ideal candidate can move between quick-turn production work and more thoughtful, agency-level creative.
• This person should be able to design a polished print ad, create a social campaign, develop logo concepts, build branded materials, support billboard creative, prepare direct mail pieces, assist with packaging or product design, create digital campaign assets, and contribute to short-form video or motion-based creative.
• The Multimedia Designer III should also be comfortable using AI-assisted creative tools to improve speed, ideation, versioning, image exploration, and production efficiency while maintaining strong human judgment, originality, brand integrity, and quality standards.
Key Responsibilities:
• Create polished, effective creative for print, digital, social, video, branding, campaign, and multimedia needs.
• Design print ads, digital display ads, paid social graphics, short-form video assets, animated creative, billboards, direct mailers, email graphics, presentation materials, campaign visuals, and other marketing assets.
• Develop or support agency-level creative, including logos, brand identity materials, company stationery, branded collateral, packaging concepts, product design assets, signage, glossy magazine layouts, newsprint layouts, outdoor advertising, and promotional print products.
• Interpret direction from clients, sales teams, customer support, and internal stakeholders, even when the brief is incomplete.
• Turn limited input into finished creative that is clear, professional, on-brand, and aligned with the client’s business goal.
• Use strong design judgment around typography, hierarchy, layout, color, imagery, composition, branding, messaging, and call-to-action placement.
• Design with performance in mind, including audience behavior, message clarity, mobile-first layout, visual hooks, readability, and conversion-focused calls to action.
• Create platform-ready soc
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