Director of Product Marketing, IT Operations

The Basics:

As the Director of Product Marketing for IT Operations, you will be a key enabler for all facets of go-to-market pertaining to Endpoint Management within our Autonomous IT Platform. You’ll play a critical role on a fast-growing team with the opportunity to make a significant impact in a short period of time. You will be responsible for product messaging, positioning, sales and partner enablement, new product launches, revenue planning, and collaboration with the demand generation team. You will be the “voice to our customers” in the way we present our products and solutions to the world. 

Our ideal candidate will be creative, analytical, and extremely well organized, with a high-level of attention to detail. You must have demonstrated experience creating interesting narratives out of complex topics, have excellent written and oral communication skills and the ability to influence and drive initiatives across cross-functional teams. 

This is a hybrid position, which will require in person attendance several days each week in one of the following locations: Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA.

What you’ll do:

• Be the voice of the customer and oversee the marketing of the Endpoint Management suite of products and solutions 
• Be the quarterback for the product & solutions go-to-market plan that aligns with the revenue goals and develop marketing assets and overall execution plan in support of major launches 
• Analyze the market, buyers, trends, industry-specific problems, and competitors to create strategic positioning that differentiates Tanium in the Autonomous IT market 
• Identify target personas, understand their key business problems, and pain points, and articulate Tanium’s value proposition to drive desired outcomes 
• Work closely with product management, sales leadership, enablement, customer success, and marketing teams across all activities 
• Leverage strong content creation background to develop content, including sales tools, whitepapers, custom one-sheets, event collateral, and thought-leadership content 
• Collaborate with demand generation teams to execute targeted campaigns that drive pipeline 
• Partner with sales, product, and other teams to facilitate feedback and drive continuous improvement of the product positioning, sales enablement tools etc. 
• Conduct market research, including buyer interviews to inform marketing content and create actionable insights 
• Present to customers, partners, and sales teams 

Education: 

• BA or BS in Marketing or equivalent experience required 
• MBA strongly preferred 

Experience: 

• We are looking for someone excited to work in a fast-moving, high-growth company for an opportunity to drive revenue growth and advance your career 
• 10+ years minimum experience in product marketing, solutions marketing, or outbound product management required 
• Experience crafting go-to-market strategy including pricing and packaging 
• Experience marketing an enterprise software solution to address cybersecurity issues within IT Operations
• Experience at a business-to-business enterprise software company required 
• Experience understanding technology at a deep level and ability translate to business needs concisely required 
• Experience developing presentations to customers, sales teams, and partners preferred 
• Solid experience in positioning work and writing marketing plans for complex products and/or market dynamics 

Other: 

• Strong presentation skills are required. Must be comfortable speaking in front of all levels from entry-level employees to the C Suite 
• You are a team player, knowing how to work well cross-functionally to rally teams around your strategy and plans 
• You can balance both the art and science of marketing – having great creative intuition and an insatiable appetite for data and insights 
• Understanding of basic branding principles: brand identity, building equity, brand voice, etc. a plus 
• You possess excellent business judgment; ability to prioritize independently, overcome blockers, create clarity, and move forward even in ambiguous circumstances 
• A profound sense of ownership and accountability is required along with the ability to influence (and inspire) and sometimes skeptical audiences 
• Prior work with generative or agentic AI is a huge plus

 

Core Competencies:

• Demonstrates initiative and motivation 
• Excellent oral and written communication skills 
• Team player 
• A person of high ethics and integrity 
• Ability