Jobs and Careers

Head of Marketing, FlexiPay (12 mth FTC)

United Kingdom, United Kingdomfull_timeVerifiedPosted 21 Jan 2025

About the role

Head of Marketing, FlexiPayWe are looking for a Head of Marketing in our FlexiPay team.The FlexiPay team develop and grow new short-term lending products for small businesses in the UK. The team has a clear mandate to act as a start-up organisation within the broader Funding Circle organisation in order to rapidly launch and scale new product ideas.Who are we?We’re Funding Circle. We back small businesses to succeed. At Funding Circle, we believe the world needs small businesses. That’s why we’ve made it our mission to help them get the finance they need to grow. With more than a decade of expertise under our belt, we’ve built a game-changer of a platform with cutting-edge data and technology that’s reshaping the landscape of SME lending. Say goodbye to lengthy applications and hello to lightning-fast decisions! In just minutes, SMEs across the UK can get a decision, giving them access to competitive funding in a flash. We know that good business is about good people. So we pride ourselves on providing meaningful, human support as well as fast, hassle free processes to deliver an unbeatable customer experience. The role As the Head of FlexiPay Marketing you will support the business through a rapid scale-up and beyond. Responsible for the GoTo-Market strategy, working closely with the Flexipay and the Marketing team, driving new users through acquisition and continued usage, and growing brand awareness.

Build and deliver a comprehensive growth plan to deliver our strategic pillar of being number one in new products within the SME sector
Talking to our target customers, develop and execute ideas to drive user acquisition, adoption and retention. Understand the target customer, work with the Product, Marketing and Sales teams to develop the proposition, messaging, pricing, UX, and nurture user journeys to improve end-to-end conversion and activation rates
Collaborate closely with the Marketing team to develop a holistic marketing strategy covering marketing channels and touch points such as digital, email, social, partner marketing, content marketing strategy
Work closely with the Product team to unlock value across the product lifecycle, using data and customer insights to drive distinctive, well-crafted product marketing content, messaging and communications
Collaborate with cross-functional teams (engineering, product, design, marketing) to implement features that our customers find compelling
Own and manage your own growth initiatives, reporting progress to the team regularly; Unlock new opportunities for growth through rapid testing of new channels, segments and campaigns
Working with the Head of Digital, drive our organic search growth strategy including managing an external copywriter and SEO agency
Work closely with CRM to develop an ongoing lifecycle communications strategy to encourage activation and usage of our products amongst our existing book of customers in line with company targets
Develop proper tracking for growth KPIs and ROI and continuously monitor and report progress against them
Proactively problem solving, identifying and confidently mitigating any risks, issues or control weaknesses that arise in your day-to-day

What we’re looking for

5+ years of leadership experience in growth and/or product marketing essential; you will have worked in an environment that sees you being strategic as well as remaining hands on
Experience working for a start-up/scale up as the sole responsible individual for growth
Experience in a high growth organisation within tech or fintech highly valued
Strong focus on the customer, ability to understand customer data deeply, and translate customer needs into a compelling proposition
Strong ownership mentality and proven ability of successfully leading complex initiatives involving a broad range of stakeholders, from ideation to implementation
Ability to extract and use relevant data to drive continued hypotheses-based experimentation and robust, fact-based strategy and initiatives
Ability to drive decisive actions that result in measurable outcomes through balanced judgement, excellent strategic thinking, quantitative skills and logical reasoning
Passionate about Funding Circle’s mission and values and an understanding of the SME customer
Understanding of credit, payment and B2B products and marketing, underlying