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Senior Field Marketing Manager

Amplitude
San Francisco, United Statesfull_timeVerifiedPosted 1 Dec 2023
💰 $299,000/yr($179,000/yr$299,000/yr)

About the role

Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. More than 2,300 customers, including Atlassian, Jersey Mike’s, NBCUniversal, Shopify, and Under Armour, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. 

As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.

About The Role & Team

The AMER Field Marketing Team is responsible for developing strategic plans and omni-channel campaigns to drive pipeline and deal acceleration through impactful events. We are looking for a data-driven individual to own the strategy, create tight alignment across key stakeholders, and deliver engaging events to support strategic priorities. 

 As a Senior Field Marketing Manager, you will: 

  • Own the strategy and execution for AMER West in person/virtual events to drive MQLs and sales pipeline. 
  • Build engaging onsite activation, automated email campaigns, and landing pages to achieve registration and attendance goals. 
  • Leverage data and insights to create the strategy, improve efficiencies, build projections, and report on impact. 
  • Be in lockstep with sales to understand gaps/opportunities, define target audiences, identify content opportunities, explore new markets, and build a cohesive plan.
  • Partner with cross-functional marketing teams to identify speakers, content, partner opportunities, and branding to deliver impactful experiences that engage our audience.

You'll be a great addition to the team if you have:

  • 8+ years relevant experience managing strategy and execution for onsite and virtual events.
  • Proven track record of having worked in a high growth B2B SaaS environment, with a “builder” mindset.
  • A passion for metrics and data with a strong ability to provide insights, analyze programs and campaign performance to influence decisions. 
  • Experience working with global teams and external partners, with a proven ability to build collaborative relationships.
  • Self-starter with desire to thrive in a fast-paced growth environment.
  • Exceptional project management skills coupled with a meticulous desire to manage project timelines and deliverables.
  • Experience with Marketo and Salesforce preferred.
  • Ability to travel up to 25-35% of the time for events.

Who We Are

The Company: Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we’re tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view. 

The Product: Amplitude is a digital analytics platform—we help companies capture data they can trust, uncover clear insights about customer behavior, and take faster action. This empowers teams to build better product experiences that drive business growth. We’re super proud of what we’ve built and continue to expand: a platform that empowers companies to thrive in the digital era.

We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and wellbeing of our Ampliteers.

Some of our benefit programs include:

  • Excellent ​M​edical, ​D​ental and ​V​ision insurance coverages, with 100% employer-paid premiums for employee ​M​edical, ​D​ental,​ ​​​​​​​​Vision on select plans
  • Flexible time off, ​p​aid holidays, and more
  • Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), learning and development (annual), commuter transit/parking (monthly), home office equipment (annual), and much more
  • Excellent Parental benefits including​:​ 12-20 weeks of Paid Pare

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Company

Amplitude

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