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Account Director, Brand Sponsorship, Partnership & Entertainment Marketing
Sunshine Sachs Morgan & LylisLos Angeles, United Statesfull_timeVerifiedPosted 5 Nov 2024
About the role
Sunshine Sachs Morgan & Lylis is proud to represent clients across many industries including entertainment, social good, tech and lifestyle and we tell their stories through a variety of mediums. We know that even during the toughest times, our responsibility to our clients and each other can bring meaningful and long-lasting impact for those affected the most. We’re proud of each and every campaign we execute, but you may be wondering why we don’t have more than a landing page as our website. While many of our clients are household names (you know them, we’re sure of it), our digital footprint is purposefully small. We fly under the radar and we like it that way. If you are fired up and ready to do good, join us!
We have an opening for an Account Director on our Brand Integration Team. The ideal person for this role is someone who has developed deep relationships with in-house marketing and PR teams at brands across a variety of verticals, marketing and PR agencies, and sponsorship sales teams in the entertainment industry from pop culture events to studios and networks. You have a creative and inventive voice and an opinion that matters (and you’re not afraid to voice it). “You have a pulse on the latest brand marketing and entertainment industry trends” – (everyone says this but it’s true). This is a role for someone who has experience operating scaled brand marketing and cause marketing campaigns and can sell brands on sponsorship opportunities. You’re able to see the forest beyond the trees to develop truly integrated campaigns and manage a truly integrated team. You consider yourself an expert in developing out of the box partnership ideas and spotting trends in the entertainment and pop culture landscape.
We have an opening for an Account Director on our Brand Integration Team. The ideal person for this role is someone who has developed deep relationships with in-house marketing and PR teams at brands across a variety of verticals, marketing and PR agencies, and sponsorship sales teams in the entertainment industry from pop culture events to studios and networks. You have a creative and inventive voice and an opinion that matters (and you’re not afraid to voice it). “You have a pulse on the latest brand marketing and entertainment industry trends” – (everyone says this but it’s true). This is a role for someone who has experience operating scaled brand marketing and cause marketing campaigns and can sell brands on sponsorship opportunities. You’re able to see the forest beyond the trees to develop truly integrated campaigns and manage a truly integrated team. You consider yourself an expert in developing out of the box partnership ideas and spotting trends in the entertainment and pop culture landscape.
Responsibilities Include:
- Leading brand sponsorship and partnership outreach and strategy on various client (brand and non-profit) teams.
- Assisting in developing and executing comprehensive communications strategies.
- Considered a thought-leader of sorts, for the agency and clients.
- Partnering with PR, Talent and Social Media teams to create integrated strategies for clients.
- Training and mentoring junior staff on the inner workings and executions of brand integration, PR, media relations, social campaigns, and overall work approach. This is incredibly important to us!
- Managing and building on existing network of brand reps and entertainment/fashion/sports/tech industry contacts.
- Planning, managing and executing brand and entertainment marketing and partnership strategy on behalf of corporate and non-profit clients for product launches, campaign launches, etc.
- Planning, managing and executing sponsors for large-scale events, film and TV integrations, media partnerships, etc.
- Achieving deliverables for a full roster of clients (average of 6 – 8).
- Participating in and/or leading new business meetings, creating proposals, as needed.
- Regularly bringing new opportunities for clients – brand meetings, key introductions, flagging event sponsorship opportunities
- Working with senior management to respond to client requests and ensure requests are taken care of in an efficient manner.
- Support administration of accounts including developing agendas, meeting recaps, activity reports, client status reports, and budget trackers.
You Should Apply If:
- You have at least 8 years of brand sponsorship, partnership, entertainment marketing and sales experience with demonstrated success in the following areas: securing top-tier brand partners for paid partnership and sponsorship opportunities, negotiating deals, developing and executing marketing and communications plans for entertainment, lifestyle, fashion, technology or non-profits, creating out-of-the-norm media moments, and managing staff.
- Successful sales track record: sponsorship sales experience; you have secured and executed a six figure ++ sponsorship
- You have experience working with corporate clients and understand how to adjust to their specific needs
- You’ve managed a team with direct oversight for at least 3 years (of those 8 mentioned above).
- You have a genuine interest in developing junior talent and empowering them to be A performers!
- You have a strong value and understanding of the rapid pace of consumer behavior and the influencer landscape.
- You are a strong writer – persuasive, concise, creative, and quick!
- You have a growing list of relationships with in-house teams at brands and the agencies that represent them across a variety of verticals and know how to leverage those relationships to secure impactful partnerships.
- You are a strategic thinker, bring new ideas to the table, and love a good brainstorm.
- You have stron
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