Assistant Director for Transfer Recruitment and Advising

Towson University (TU) has earned distinction as both a top 100 public university and one of the nation's great colleges to work for. Located north of Baltimore, TU currently enrolls over 19,000 students and is the second-largest university in the prestigious University System of Maryland.  Towson University fosters a climate that is grounded in respect and supports the intellectual and personal growth of the entire university community.

Towson University in Northeastern Maryland (TUNE) is seeking an Assistant Director for Transfer Recruitment and Advising that supports transfer recruitment, academic advising, and partnership development in alignment with Towson University’s enrollment goals. This role is responsible for advancing enrollment from Cecil and Harford counties while ensuring a high-quality advising experience that supports student success from pre-enrollment through progression within TUNE and main campus programs. 

While based at the TUNE campus, this position requires regular engagement at both the TUNE campus and Towson University’s main campus to support collaboration, enrollment coordination, and student transition efforts. 

The Assistant Director serves as a key connector between TUNE, University Admissions, academic departments, school system partners, and community colleges within Cecil and Harford counties, ensuring alignment between recruitment, admissions processes, and pre-transfer advising. 

Recruitment, Marketing, & Outreach:

• Develop and execute recruitment strategies to support transfer enrollment from Cecil and Harford counties  

• Represent TUNE and Towson University at community colleges, and community-based events, both in-person and virtual  

• Build and maintain relationships with community college advisors, and local organizations  

• Provide pre-enrollment advising to prospective students and families, including guidance on admissions requirements, academic preparation, and TUNE program pathways  

• Conduct individual appointments, group sessions, and informational presentations  

• Utilize enrollment data and regional trends to inform outreach, engagement, and yield strategies. 

• Utilize Slate and Peoplesoft to manage prospective student engagement, including tracking inquiries, applications, and communications; execute targeted outreach campaigns and analyze data to inform recruitment and yield strategies. 

• Collaborate with University Admissions to align territory management, messaging, and recruitment efforts. 

• Provide additional support for freshmen recruitment at Cecil and Harford high schools.  

• Contribute to TUNE social media platforms and web pages. 

   

Pre-Transfer Advisement and Admissions: 

• Serve as a pre-transfer advisor, providing guidance on degree requirements, course selection, and academic planning for students from the TUNE region.  

• Assist with onboarding, course registration, and transition to Towson University  

• Collaborate with academic departments and program coordinators to ensure alignment with curriculum and degree pathways  

• Provide advising support for students exploring major changes, academic challenges, or progression concerns  

• Partner with Univ