Senior Analyst

Company Description

This role is remote-friendly.

You will report to an Analytics Manager

Merkle is a data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that inspire people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology improve marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Job Description

The Senior Analyst, Health Customer Analytics will use in-depth knowledge in quantitative database marketing and an understanding of the business process to help us conduct data and analytical analyses to support our client's marketing and promotional activities. These projects will include: Data Analysis and Mining, Analysis of Covariance (test & control), Cluster Analysis, Customer Profiling, Campaign Analysis, and Predictive Statistical Models. We are looking for someone with a broad knowledge of techniques and tactics and judge them critically for potential use in client deliverables. You will work in collaboration with internal and client teams on data acquisition and analysis.

Perform the following core analytics tasks, including:

• Data analysis and mining
• Report building
• Customer profiling and segmentation analysis
• Statistical modeling

Additional daily activities may include:

• You will be establishing testing and experimentation - the right statistical approach for a given client situation.
• You will be conducting ETL operations and coordinate with clients, agencies, and our teams on ETL.
• You will be determining quantitative methods for solving client issues.
• You will be proactively interacting with other internal groups throughout Merkle across the globe.
• Evaluating and improving of internal tools and processes.
• Developing reports and processes to manage data quality control.
• Interpreting, visualizing, and supporting client teams to deliver insights on analytic results.
• Anticipating project risk and constraints and proactively work on solutions to address the risk/constraints.

Qualifications

• Bachelor's Degree (B.S.) or equivalent in statistics, math, economics or related. scientific/quantitative field; advanced degree (M.A., M.S., Ph.D.) preferred.
  • 2+ years of experience in quantitative marketing arena, in database and/or digital (addressable) marketing, including strong understanding of relational database concepts.
  • Experience working in the Healthcare industry, specifically Pharma, helpful, but not required.
  • Strong in MS Office core suite (Word, Excel, PowerPoint, Outlook) required.
  • Proficiency with multiple analytics tools required - Python, SQL.
  • Databricks, Snowflake, and cloud computing platforms experience a plus.
  • Experience in dashboard (Tableau, Datorama) design, deployment, and client delivery.
  • Experience with applying statistical techniques such as regression, ANOVA, cluster analysis, factor analysis, time series forecasting, experimental and design to solve business problems.
  • Ability to discover hidden insights or complex patterns through advanced multi-variate data mining techniques on un-structured business problems.

Additional Information

The anticipated salary range for this position is $78,000-$126,500. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com. #LI-AG1 #LI-Remote

About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.