Event Sales and Marketing Manager (Sibley Square)

WinnCompanies is seeking a motivated Event Sales and Marketing Manager to join our team at Sibley Square, a residential community located in Rochester, NY.
In this role, you will be responsible for driving event sales and managing social media while generating leads, securing private and corporate event bookings and serving as the primary contact for event inquiries. The ideal candidate will also develop and execute social media strategies to grow brand presence, promote events and engage the community.
The pay range for this position is $18.00 to $22.00 per hour (plus commission) dependent on experience.

Responsibilities

• Actively generate leads through cold calling, networking and outreach to local businesses and organizations.
• Serve as the main contact for all event inquiries and bookings.
• Qualify and convert leads into confirmed events.
• Create and manage an organized events calendar (for website and for the internal team).
• Develop and maintain promotional materials.
• Lead content creation and management across Instagram, Facebook, LinkedIn and other platforms.
• Build and execute a monthly content calendar promoting events, vendors and in-house activities.
• Drive customer engagement and growth through tagging, community interaction and targeted campaigns.
• Respond to all DMs and comments in a timely professional manner.
• Create promotional graphics and work with vendors/operators to highlight offerings.
• Send out monthly email blasts and newsletters to promote upcoming events and special programming.
• Collaborate with marketing vendors as needed (website designer, SEO coordinator, etc.)
• Support paid advertising efforts as needed.
• Develop and promote in-house events (trivia nights, brunch specials, game-day promos, etc.)
• Represent The Mercantile at local festivals, tabling events and networking functions.
• Be a visible and approachable brand ambassador for our venue and vendors.

Requirements

• High school diploma or GED equivalent.
• 1-3 years of relevant work experience.
• Advanced skills with computer systems and web-based applications such as Microsoft Office Suite.
• Ability to produce complex documents, perform analysis and maintain databases.
• Ability to summarize and communicate complex information in written formats to internal and external customers.
• Provide a high level of customer service to internal and external customers in a professional, service-oriented, respectful manner.
• Good communication and interpersonal skills.
• Ability to work with a diverse group of people and personalities.

Preferred Qualifications

• Bachelor's degree in marketing or related-field.
• A strong communicator and natural salesperson with experience in event planning or venue sales.
• A creative social media pro who understands trends, content strategy, and community building.
• Highly organized with great attention to detail and follow-through.
• Excited about hospitality, events, and working in a collaborative, fast-paced environment.
• Comfortable working evenings and weekends based on event schedules.

Our Benefits:Regular full-time US employees are eligible to participate in the following benefits: - Generous time off policies (including 11 paid holidays (12 for MA employees); Generous Accrued Time Off increasing with years of service; Generous paid sick time; Annual day of service; Floating Holiday) - 401(k) plan options with a company match - Various Comprehensive Medical, Dental, & Vision plan options - Flexible Spending Account, Dependent Care Flexible Spending Account, Health Savings Account options with HSA annual employer contribution - Long Term Disability and voluntary Short Term Disability; Basic Term Life Insurance and AD&D; optional supplemental life insurance - Health Expense Reimbursement program (including gym memberships, equipment, and subscriptions) - Tuition Reimbursement program and continuous training and development opportunities - Wellbeing program (group challenges, seminars, opportunities to earn points to reduce medical premiums), Employee Assistance Program, & Commuter and Parking Reimbursement options - Employee Corporate Discount Programs (Verizon Wireless, Home Depot Pro, Staples, and more!) - Flexible and/or Hybrid schedules are available for certain roles - Employee Relief Program supporting employees with unexpected hardships that place undue financial stress on them and their families - To learn more, visit winnbenefits.com