Creative Director, Copy

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Creative Director, Copy is known as a leader in the Creative Department, responsible for the growth of business and people on assigned brands. Recognized as a champion of Brave, Authentic, and Inspiring ideas. Partners closely with Editorial, Art, and Account, along with Creative Management, to ensure that clients are satisfied with the quality of our creative work, the value of our services, and our responsiveness to their needs.

This is a hybrid position and requires the ability to commute to our Irvine, CA office at least 3 days per week.

Creative/Hands-on Work (50%)

• Helps develop and review creative briefs with Account partners
• Oversees multiple brands/projects and manages a team of writers
• Actively participates in client meetings; co-leads strategy sessions with Account
• Shares responsibility with Account and Art for shaping strategy and positioning
• Leads creative presentations
• Leads new business efforts as required
• Attends market research as appropriate
• Understands that advertising is a service industry that sometimes requires extra time and effort to meet client commitments

Management (25%)

• Assigns writers best suited for each project based on ability and workload
• Manages workloads to maximize productivity of the Copy team, ensuring that everyone is billable
• Works closely with other team leads to ensure jobs stay on track with deadlines and budgets
• Guides award-worthy creative execution with constructive feedback and clear direction
• Provides written and face-to-face feedback for annual performance reviews, as well as ongoing fee