Customer Marketing Manager

Job Description:

Vertex Inc. is seeking a talented and experienced Customer Marketing Campaign Manager to lead and execute strategic marketing initiatives focused on driving growth through cross-sell and upsell opportunities. The ideal candidate will have a proven track record in developing and implementing integrated, revenue-generating customer marketing campaigns, with a strong emphasis on leveraging data-driven insights and personalized messaging to maximize customer lifetime value. The individual will have strong story-telling skills, strong communication, and direct experience with cross-functional teams. This person will have direct experience planning and managing Account Based Marketing programs and leveraging ABM technology. The individual will have a proven track record of planning and developing effective content strategy to support every stage of the sales funnel. 

This position is responsible for strategy and execution of account-focused marketing programs that engage target accounts and supports follow-up from Vertex sales representatives.

ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES:

• Conceptualize new use cases to engage early stage prospects in a personalized and automated fashion.

• Manage requests and proactively serve as the primary sales team liaison for prospect account targeting.

• Research target accounts and corresponding prospects required to successfully launch account plays.

• Collaborate closely with Sales, as well as Product Marketing to develop segment, industry, and role-based messaging.

• Strategize, design, and execute personalized ABM customer acquisition programs at scale.

• Manage the budgets and vendors necessary to deploy ABM programs.

• Communicate outbound prospecting plans, deliverables and milestones to sales and marketing teams.

• Deploy account-specific tactics to deliver personalized content aligned to the buying journey.

• Support loading and tracking of outbound targets, as well as monitor follow-up performance.

• Collaborate with Marketing Operations to develop the appropriate success metrics for ABM programs.

• Extract data from Salesforce, Google Analytics, and other systems to derive insights and optimize performance.

• Conduct A/B testing of messaging and tactics to continually optimize response and conversion rates.

• Drive the ongoing connection and feedback loop between data, targeted accounts, and campaign performance.

• Participate in other projects or duties.

SUPERVISORY RESPONSIBILITIES:

• N/A

KNOWLEDGE, SKILLS AND ABILITIES:

• Analytical approach to data mining and a strong grasp of marketing attribution and ROI.

• Process-oriented thinking, attention to detail, and working knowledge of A/B testing approaches.

• Familiarity with tools like Demandbase, Engagio and Terminus a significant plus.

• Ability to learn and understand core product functionality and market needs.

• Proven ability to manage multiple projects simultaneously under tight deadlines.

• Excellent communication skills, both written and verbal.

• Ability to listen and understand information and communicate the same.

• Must possess good organizational skills.

• Must be results oriented, customer focused, and exhibit good interpersonal skills.

• Proficiency in Microsoft office packages.

• Sufficient knowledge of business communications, including telephone, voicemail, and e-mail and operations of office machines, such as photocopier, scanner, and fax.

EDUCATION AND TRAINING:

• Bachelor’s Degree in Marketing, Business, or a related field; or equivalent experience

• Five (5) plus years of B2B demand generation experience (preferably in enterprise software).

• Two (2) years of account-based marketing experience

• Proficiency with CRM-related applications (preferably Salesforce and Pardot).

• Demonstrated hands-on experience with:
  • Planning and execution of prospecting programs that directly contribute to pipeline growth.
  • B2B demand generation and account targeting methodologies.
  • Audience segmentation and content mapping to a buyer’s journey.
  • Google Analytics and deriving actionable insights from data for decision making,
  • CRM tech stack