Director, Marketing

Overview

The Patient Upstream Marketing Director is responsible for leading upstream marketing efforts for the Patient segment, including identifying and socializing market and customer insights, informing and guiding the development of integrated, patient-centric solutions, and supporting the annual operating plan process and long-term strategic plan for patient marketing. This role will collaborate closely with IT, CX, Digital, and Market Research teams. This position reports to the Sr. Director Patient Marketing and may be based remotely within the US or may follow a hybrid schedule in our Secaucus, NJ HQ location.

Responsibilities

• Align Solutions with Market Needs:Maintain a deep understanding of patient needs, behaviors, trends, and drivers to inform strategic marketing initiatives
  • Build relationships, partner, and serve as the primary liaison with the Digital Center of Excellence (DCOE), IT, and Business Leaders
  • Lead identification, understanding, and socialization of voice of customer insights as well as market dynamics and drivers.
• Drive Innovation:Fuel solution development with insights into market gaps and patient pain points
  • Lead the identification of new or enhancement of existing solution opportunities, including the development of business opportunity proposals
  • Ensure early-stage alignment with IT and DCOE CRM teams; as their liaison, provide input and guide development during the solution build process
  • Lead the marketing aspects of the CRM strategy, roadmap, and implementation
  • Serve as the customer experience liaison with cross-functional partners including IT and Business Leaders
• Strategic Planning:Inform key decisions on positioning, pricing, and market strategies to maximize ROI
  • Distill market research and customer data to inform strategic planning
  • Support the annual operating plan process for the patient teaDevelop the 3 year patient roadmap inclusive of IT and non IT projects that support patient team goals
  • Own buyers' journey, buyer personas, and value proposition efforts
• Market Responsiveness:Facilitate quick adaptation to changing market conditions, maintaining competitive advantage
  • Collect, update, and socialize competitive intelligence and analysis
  • Support other customer teams’ major strategic initiatives with patient thought leadershi
  • Advise downstream patient marketers on resources needed to support the patient experience
• Sustain Long-Term Growth:Focus on long-term trends, ensuring ongoing success and relevance in the market
  • Support the development of the long-term strategic plan for the patient segment

 

Qualifications

Qualifications

• Bachelor’s Degree is required, Business Degree preferred
• Minimum 10+ years success in a patient or consumer marketing role with 5+ years in a strategy role; experience marketing in highly regulated industries preferred
• Up to 20% business travel required
• Team oriented – ability to motivate and work well with diverse, cross functional teams and in a matrix environment
• Excellent project management skills, including management of agencies and vendors to ensure execution
• Superior storytelling and communication skills including ability to develop superior slide presentations and deliver formal business presentations
• Initiative – ability to independently problem solve and find resolutions
• Superior strategic thinking and analytical skills to synthesize market/customer insights into prioritized business opportunities; strong capabilities in analyzing data to demonstrate quantifiable opportunities or results

 

Competencies

• I: Creativity; Decision Quality; Dealing with Ambiguity; Perspective; Strategic Agility
• II: Priority Setting; Planning; Directing Others
• III: Command; Managerial Courage; Conflict Management
• IV: Perseverance; Action-Oriented; Drive for Results
• V: Presentation Skills; Comfort around higher management; Political Savvy
• VI: Customer Focus; Motivating Others; Negotiating; Composure; Dealing with Paradox

EEO

Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets