Manager, Trade Marketing

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY:  $104,800 - $124,450 , bonus and long-term incentive eligible

ROLE SUMMARY:  

The Trade Marketing Manager (TMM) has the coolest job in town. They are known across wholesalers, retailers and partners as the person who brings our brand portfolio to life across events, venues and retail. They are organized, communicative, creative and want to operate on a slightly non-traditional work week because they will have later nights and weekends than most. 

JOB RESPONSIBILITIES: 

• Developing plans and tailored playbooks for all channels against their local properties and events 

• Mobilizing brand planning 

• Sampling execution  

• Event and venue activations across territory  

• Ticket management  

• Resort / Destination planning and execution (where applicable) 

• Works with Experiential Team to inform professional or Tier 1 sponsorships  

• Owns local event sponsorship negotiations and territory specific budget that includes rights fees and activation funds  

• Ensures mobile asset requests are complete and aligned with brands / events  

• Supports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise team  

• Works closely with their top wholesalers where they have properties and activation budgets to ensure clarity of execution against their plans  

• Supports the execution of On-Premise plans 

• BET Team Captain (where applicable)  

• Manage the implementation of brand programming within the off-premise channel to deliver volume and share growth 

• Manage the ROI for channel programs 

• Communicate results and priorities weekly/monthly 

• Coach and mentor Trade Activation Managers and wholesaler sales teams 

• Direct channel specific pilots; manage optimization of each channel's key levers 

• Cascade annual/trimester channel blueprint (Initiatives and Programs) 

• KPI's - Channel volume, share, program execution, distribution 

JOB QUALIFICATIONS: 

Required: 

• Bachelor's Degree – highly preferred

• 4+ years sales and/or marketing experience 

• In-depth knowledge of regional marketing and sales organization 

• Strong communication skills, both internal and external 

• Proficiency in PowerPoint, Excel and internal system tools 

• Must possess an in-depth knowledge of the On-Premise Channel 

Preferred: 

• MBA/Advanced Degree - highly preferred

• Willingness to relocate for future opportunities 

• Beer/alcohol industry knowledge