Communication and Marketing Specialist

Department:

City Manager

Division: 

Communications & Marketing

Target Hiring Range: $31.88 - $38.26 Hourly (DOQ)

Position Salary Range: $31.88 - $44.64 Hourly

GENERAL SUMMARY

As aligned with the City’s Strategic Communications Plan, performs intermediate technical work communicating news and information that accurately and effectively tells the exciting story of the work of our City. Information will be tailored to employees, residents, and the media. Includes related work as apparent or assigned.  Work is performed under the moderate supervision of the Communications and Marketing Manager (“supervisor”).

CORE VALUES

All employees are expected to model and foster the City of Richland’s core values in the performance of their duties and their interactions while representing the City. The values of Teamwork, Integrity, and Excellence promote and maintain a high level of morale and productivity and are the tie that binds all City employees together, across all functions.

MINIMUM QUALIFICATIONS

SPECIAL REQUIREMENTS

Valid driver's license.

EDUCATION AND EXPERIENCE

High school diploma or GED and one (1) year of marketing experience.

DESIRABLE QUALIFICATIONS

• Associate degree in communications, marketing, public relations, business administration, public administration or closely related field.

• Four (4) years of public relations support experience, preferably in communications and/or marketing.

• Ability to maintain confidentiality, work in a fast paced environment, handle multiple tasks simultaneously and balance priorities.

• High level of organizational skills with excellent written and verbal communications skills.

• Prior experience working in the public sector, preferably in a municipality.

• Prior experience managing social media presence.

ESSENTIAL JOB FUNCTIONS 

To be successful in this position, an individual must be able to perform each essential function satisfactorily. Additional duties of a similar nature and level may also be assigned. The City may make reasonable accommodations to enable a qualified individual with disabilities to perform the essential functions. 

• Researches, writes, and distributes media releases for communication to residents and businesses regarding municipal issues, local initiatives, activities and events; utilizes a variety of communications methods, including website, print, TV, digital reader boards, and various social media platforms and media outlets for the timely dissemination of information and illustration of our narrative through the important work that we do. Leads the City's social media presence with a clear perspective on how to engage on each platform (Facebook, Instagram, LinkedIn) including tactical operations such as utilization of social media scheduling software / processes, calendar development, trend analysis, analytics reviews, etc.

• Adept at smart phone video production and editing for social media outputs, understands trends and platform dynamics.

• Administers and provides regular content updates to the City's websites; oversees the content strategy, maintenance, and continuous improvement of the City’s website platforms to ensure accurate, accessible, timely, and engaging information that aligns with City branding and communication goals.

• Manages and updates the City’s intranet to ensure content is current, relevant, and user-friendly, supporting effective internal communications and employee access to key resources.

• Develops, writes, edits, and distributes the City’s biweekly employee newsletter to inform, engage, and connect staff with organizational news, initiatives, and events; prepares analytical data using email marketing software; prepares talking points for City Council or City Staff as needed.

• Supports the planning, creation, and delivery of internal communications across departments to ensure employees are informed, aligned, and engaged with City initiatives, policies, and organizational updates; develops and organizes news stories; establishes and maintains relationships with local media contacts.

• Represents the City at community events, public meetings, and outreach activities to promote City programs and initiatives and engage with residents; promotes new and existing businesses through social media marketing and City-wide special events; collaborates and ho