Principal Product Designer

A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products help teachers identify the targeted instruction students need to build a strong foundation in early reading and math. All of our programs provide educators with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than 15 million students in all 50 states. For more information, visit amplify.com.

Amplify’s creative team is a group of designers, artists, and storytellers. We sketch, we write, we push pixels, we also love paper. We live for the big ideas, and we sweat the details. We work on digital, print, environmental, interactive, and animation projects. We have a strong hands-on and highly collaborative approach to both product development and graphic design systems and ensure ideas are realized to the highest standards of execution. 

As Principal Product Designer within the AI Foundations workstream, you’ll support design strategy and execution for the experiences that shape a user’s first impression of Amplify—and how they continue to grow as teachers and learners on our platform. From login to learning, from product discovery to embedded professional development, you’ll be responsible for helping educators and students navigate based on their own personalized needs. You’ll act as a senior individual contributor, partnering closely with cross-functional peers in Product, Engineering, Research, and Data to ensure educators and students have a cohesive, intuitive, and empowering experience from their first login onward. You will be reporting to the VP, Design and collaborating with a talented team of product designers across the workstream.

Essential Responsibilities:

• Lead strategic design discovery and execution for key educator-facing and student-facing AI-driven experiences, shaping the first impressions and continued growth of all users

• Collaborate closely with Platform Design to translate workstream vision into feature designs across the development teams and projects you support

• Serve as the design lead on multiple initiatives, driving discovery, user research synthesis, conceptual exploration, design execution, and stakeholder alignment

• Operate as a highly autonomous senior IC, influencing a strong design standard across teams

• Partner with designers in all Platform workstreams to collaborate, unblock, and critique, design solutions and raise the quality of design output—sharing insights, frameworks, and approaches

• Translate complex educator and platform needs into thoughtful, scalable, accessible AI enabled design systems and flows

• Leverage qualitative and quantitative data to shape user experiences and influence product and business strategy

• Represent the Design function in cross-functional meetings, supporting alignment across Design, Product, Engineering, Data, and other stakeholders

• Facilitate cross-team collaboration and decision-making through workshops, co-design sessions, and critiques

• Present design work and strategic thinking with a clear rationale to stakeholders and leadership, including executive audiences

• Actively leverage and contribute to the refinement of Amplify’s design systems, standards, and practices

Required Qualifications:

• 7+ years of experience designing digital products, including leading large-scale platform or ecosystem-level experiences

• Strong systems thinking with experience designing entryways, dashboards, language settings, user profiles, or navigation for complex, multi-product educational platforms

• Portfolio demonstrating excellent visual design, interaction design, and end-to-end product thinking

• Experience with design tools such as Figma, Adobe CC, and rapid prototyping platforms

• Proven success operating as a senior individual contributor within a cross-functional product team structure (product manager, engineers, researcher, data, etc.)

• Strong storytelling, facilitation, and communication skills across technical and non-technical audiences

• Ability to present and explain design decisions to senior leadership and across functions, including d