Growth Marketing Specialist (100% Remote - Chicago Area Preferred)

<p><strong>Job Description for Growth Marketing Specialist (100% Remote – Chicago Area Preferred):</strong></p> <p data-start="2280" data-end="2620">We’re hiring a Growth Marketing Specialist to build and optimize campaigns that drive our growth. 📊 In this role, you’ll design high-performing email campaigns, landing pages, and digital content to help attract new franchisees and clients. This is a role for someone who thrives on execution, creativity, and measurable results.</p> <p data-start="2622" data-end="2898">You’ll join a full-stack marketing team with specialists in SEO, paid media, design, and analytics. That setup means you’ll be able to move quickly, test ideas, and experiment with new approaches — while also learning from and contributing to an experienced team. 🤝</p> <p><strong>What You’ll Do 📈</strong></p> <ul> <li data-start="1352" data-end="1436">Design, build, and optimize email marketing campaigns that engage and convert.</li> <li data-start="1439" data-end="1528">Develop landing pages and web content that resonate with prospects and drive leads.</li> <li data-start="1531" data-end="1623">Continuously refine campaigns through A/B testing, analytics, and conversion tracking.</li> <li data-start="1626" data-end="1741">Partner with internal specialists in SEO, paid media, and design to create integrated campaigns that perform.</li> <li data-start="1744" data-end="1855">Apply best practices in copywriting, digital engagement, and conversion optimization to maximize results.</li> <li data-start="1858" data-end="1954">Stay on top of digital marketing trends and competitor strategies, bringing new ideas forward.</li> <li data-start="1957" data-end="2033">Report on campaign performance with clear recommendations for improvement.</li> </ul> <p>&nbsp;</p> <p><strong>What We’re Looking For 🔎</strong></p> <ul> <li data-start="2078" data-end="2225">3–6 years of hands-on experience in digital marketing, with a focus on email campaigns, landing pages, and conversion-driven content.</li> <li data-start="2228" data-end="2337">Demonstrated ability to own projects from start to finish - strategy, execution, testing, optimization.</li> <li data-start="2340" data-end="2423">Strong skills in marketing automation tools (HubSpot, Mailchimp, or similar).</li> <li data-start="2426" data-end="2499">Experience with website CMS tools (WordPress, Webflow, or similar).</li> <li data-start="2502" data-end="2589">Familia