Content Marketing, Institutional Senior Associate

Location Designation: Hybrid - 3 days per week 

Our New York Life culture has laid the foundation for over 175 years of commitment to our employees, agents, policy owners, and the communities where we live and work. Here you become a valued part of a welcoming, inclusive, and caring organization with a long-standing legacy in stability and growth. The strength revolves around our diversified, multi-dimensional business portfolio that goes beyond life insurance.

 

As a Fortune 100 company and industry leader, we provide an environment where you can explore your career ambitions, offering opportunities to tackle meaningful challenges and stretch your skills while balancing work and life priorities.  You will be part of an inclusive team guided by our belief to always be there for each other–providing the support and flexibility to grow and reach new heights while making an impact in the lives of others.

 

You are our future, and we commit to investing in you accordingly.

 

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Join New York Life Investment Management and become part of a dynamic team empowering investors to achieve their financial goals. We offer clients unparalleled access to a diverse collection of specialized, independent investment teams — each with its own distinct philosophy and expertise. By collaborating with our world-class investment teams, you'll shape investment strategies that unlock opportunities, navigate market complexities, and ultimately build strong financial legacies for our clients.

 

The Institutional Marketing team at New York Life Investments plays a pivotal role in driving the growth of NYLI’s global business by developing and executing integrated marketing programs that create value and drive demand among institutional and global audiences. This position will report to the Head of Global Institutional Marketing and collaborate closely with investment boutiques, international business partners, and global institutional sales teams in the Americas, Europe, and Japan. The team focuses on delivering strategic marketing initiatives that support sales efforts and foster long-term growth across key markets.

 

Role Overview
New York Life Investments is seeking a highly motivated Senior Marketing Associate to join our Institutional Marketing team. This individual will play a critical role in developing and executing marketing programs that drive demand and enhance relationships with institutional clients globally. The ideal candidate will have experience in private markets and a strong familiarity across Private Equity, Private Credit, and Real Assets and will leverage that expertise to create impactful content, support sales teams, and execute multi-channel marketing initiatives across web, email, social media, and industry events.

 

This role offers the opportunity to collaborate across NYLI’s affiliate model, working closely with investment teams, sales, and marketing partners to position our capabilities effectively in the institutional market.

 

What You'll Do:

• Support the development of private markets thought leadership, working closely with investment, sales teams and Investor Relations to highlight key strategies.
• Help execute integrated marketing campaigns that align with institutional business priorities and client needs.
• Assist with the creation of compelling private markets materials that equip sales teams with tools and resources tailored to institutional investors.
• Collaborate with boutiques and sales teams to refine messaging and ensure alignment with business objectives.
• Manage institutional client events and experiences (both in-person and virtual), partnering with the Institutional Marketing and Events teams to drive engagement.
• Ensure compliance with global regulatory standards by managing marketing material reviews and approvals.
• Analyze campaign performance to assess effectiveness, generate insights, and refine future strategies.