Manager, PR - North America

Location:

New York

Address:

601 West 26th Street, 17th floor Suite 1745 - Borough of Manhattan New York, New York 10001 United States of America

Job Title:

Manager, PR - North America

Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.

Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.

Position Overview:

Our new Manager of PR for North America will play an integral role in building brand awareness and driving brand heat during this pivotal chapter in the Canada Goose story.  You will be responsible for developing and executing multi-pronged PR strategies that consider product placement, brand storytelling and ways of leveraging Spokespeople in partnership with Corporate Communications. Equally as important will be building and maintaining strong relationships with editors, stylists, talent and influencers in lock step with the Global Talent & Partnerships team. The ideal candidate will have an established network within luxury lifestyle, fashion and entertainment sectors, coupled with a passion for storytelling and luxury brand positioning.

What You'll Do:

• Oversee public relations to build and maintain positive brand perception and increase awareness among key segments for the North America Region. Manage agencies and connection with corporate communications.
• Build impressions year over year, while also elevating storytelling, ensuring the brand shows up with the right editorial positioning
• Drive brand awareness and amplify the brand vision through public relations, influencer engagement, talent & stylist relationship cultivation, whether singularly or through multi-dimensional activations, working closely with global and local cross-functional partners
• Lead multidimensional influencer strategy including celebrity, macro & micro across paid and organic campaigns.
• Monitor the luxury industry and cultural landscape for trends, providing insights and strategic recommendations on emerging talent, influencers and changes in the media landscape, staying ahead of PR trends and new talent
• Act as a solution-oriented ambassador between cross-functional partners, including Regional Marketing, Global PR, Talent & Partnerships, Integrated Marketing, Social, Brand & Creative leads for alignment and brand cohesion.
• Manage a team of 2 direct reports across PR and Influencer Engagement, providing mentorship, guidance, and professional development opportunities.
• Manage PR budget in conjunction with the Head of North America Marketing and optimize spend to maximize ROI.
• In partnership with Head of North America Marketing, develop press strategy for the year, including: press previews, pitch angles (long and short lead), trends, press trips, dedicated editorials and brand activity
• Develop press plans to support large scale Brand Events, leveraging for brand storytelling and event coverage
• In collaboration with Global Talent & Partnerships team, identify outlets and opportunities to leverage ambassadors and talent
• Ensure alignment with brand objectives and maximizing efficiencies between in-house and external teams
• Foster and maintain relationships with top-tier media outlets, editors, and industry influencers to secure high-impact coverage.
• Monitor and evaluate media coverage, reporting on results, insights, and key trends.
• Support crisis communications and issues management, developing key messaging and response strategies to protect and enhance brand reputation in partnership with Global Consumer PR & Corporate Communications
• In lockstep with Global Talent & Partnerships team, identify, engage, and manage high-profile talent and influencers who align with the brand’s values and aesthetic.
• Negotiate contracts, terms, and partnerships with influencers, celebrities, and brand ambassadors, ensuring the highest level of brand integrity.
• Develop and manage talent and influencer campaigns that align with marketing and business objectives, ensuring a seamless integration into the overall brand narrative.
• Create long-term partnerships that elevate the brand’s visibility and reputation