Head of Marketing

In a nutshell
Title: Head of Marketing
Location: Fully Remote within USA (must work EST hours) or UK
Travel: Up to 20%
Days/week: Full Time

The Who, What, Where, When & Why

We're hiring a Head of Marketing to own marketing execution across both our UK and US markets. You'll report to the CEO and work alongside Sales, Product, and our existing marketing team, plus our external agency and campaign partners.

• ICPs and buyer personas are defined across health systems and academic nursing

• Messaging architecture is built and being rolled into sales enablement

• First campaigns are running through an external agency, developed in-house

What we need now is a brilliant operator who can drive execution, raise the bar on quality, and ship at pace across both regions.

You're the right fit if you're an AI-native marketer who's energised by leverage - someone who treats Claude and modern tooling as core instruments, has strong taste in writing and design, and knows how to turn a defined strategy into campaigns, content, and pipeline. You want scope and ownership. You move fast, you have judgement, and you don't need a strategic deck to tell you what good looks like.

What You'll Own

Campaign Execution (UK & US)

• Drive end-to-end execution of the marketing campaign calendar across both regions: ABM, paid, organic, email, content, events.

• Manage our external campaign agency as the in-house counterpart: brief, review, push back, raise quality, hold timelines.

• Own day-to-day campaign performance - what's working, what to kill, what to double down on - and report into the executive team weekly.

Content & Asset Production

• Produce and ship high-quality marketing assets at pace: web copy, landing pages, case studies, white papers, sales collateral, social content, email sequences.

• Use AI tools (Claude and others) as core production infrastructure - directing, editing, and quality-controlling AI-assisted output to a standard that reads as authored, not generated.

• Translate clinical outcomes, customer stories, and product capability into commercially compelling proof points.

ABM & Demand Execution

• Execute account-based plays against named US health systems, NHS trusts and university nursing programs on both sides of the Atlantic, using the ICP and persona definitions already in place.

• Run the marketing tech stack day-to-day (HubSpot core; ABM and intent tooling as we scale it).

• Partner closely with Sales, Account Management and Success to make sure marketing programs land where the pipeline needs them.

Events

• Own execution of our priority events in the US and UK.

• Drive everything from pre-event ABM, on-site presence, and post-event follow-up. Measure pipeline contribution, not booth traffic.

Customer Marketing

• Turn reference customers into commercial leverage through case studies, reference calls, co-marketed content, and advocacy.

Operating Rhythm

• Set and run the marketing operating rhythm: weekly campaign reviews, monthly performance reporting, quarterly planning against pipeline targets set by the CEO and Sales.

• Manage the marketing budget day-to-day and hold agencies and vendors accountable to it.

What You Bring

• 5-8 years in B2B marketing, with strong campaign execution experience inside a SaaS or healthtech environment selling enterprise deals.

• Demonstrable record of shipping campaigns and content that drove measurable pipeline growth - at a quality bar that doesn't need to be edited up.

• Genuinely AI-native: you use Claude (or equivalent) as a daily working tool, you have a point of view on prompting and direction, and your output reflects taste and judgement, not template usage.

• Excellent writer and editor. You can produce executive-grade copy yourself; you don't outsource the writing and review it - you own it.

• Strong project an