Principal Product Manager, Travel Media Network
Expedia GroupAbout the role
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Principal Product Manager, Travel Media Network
Introduction to team
Expedia Group™ Media Solutions (MeSo) provides industry-leading digital advertising experiences that enrich the travel journey and enable travel partners to reach, engage and influence travel shoppers around the world. The MeSo Product Management team serves as the cornerstone of our success by establishing a compelling product vision, driving us towards scale and ensuring the continued evolution and sustainability of a diverse sponsored content portfolio. MeSo product managers guide our many functional internal teams to ship high-quality, performant media products that are accretive to our travelers' shopping experiences.
Our team seeks a multifaceted and dynamic Principal Product Manager to craft, define and lead the implementation of MeSo's Travel Media Network’s (TMN) vision rooted in creating a scalable, automated ad-buying platform, that connects our travel partners to the best digital media inventory available, and powers it with data-driven ad performance, optimization, measurement and insights-focused reporting.
In this role, you will:
Rationalize our external connectivity to the complex media supply ecosystem by navigating the identity resolution space, determining the optimal mix of internal and external technologies to bring Expedia Group’s rich first-party data within reach of any demand channel or inventory partner. You will also develop a robust understanding of travelers across the Web, and the ability to influence them across their awareness, consideration, and conversion shopping journey and deliver a best-in-class product to address their needs.
Can you bring drive, passion, and curiosity to our outstanding technical team as we continue building the media network for the travel industry? Do you have what it takes to connect advertisers to travelers at key moments in their shopping journey, maximize their brand exposure, and bring to bear tools that help them understand campaign reach and performance? Then come join us and bring your affinity for travel and technology as we continue revolutionizing digital advertising for our travel partners! You will:
Develop a comprehensive roadmap for building and scaling TMN, aligning with business objectives, market opportunities and technology capabilities
Build capabilities that support TMN use cases, including identity resolution, second-party data collaboration, and third-party DSP activation capabilities and measurement
Define and implement effective commercial strategies, including advertising and supply-side partnerships that set TMN apart
Conduct thorough research and evaluation of the ad tech ecosystem and emerging platforms to support TMN strategy and partnerships
Establish strategic partnerships with technology vendors, content providers, advertisers, and internal stakeholders to enhance TMN’s capabilities and reach
Implement data-driven approaches to monitor and optimize TMN performance, leveraging analytics and insights to enhance user engagement and advertiser ROI
Stay abreast of industry trends and developments in retail media and digital advertising, ensuring our roadmap delivers enhancements that increase TMN’s moat and market-leading position
Ensure TMN’s compliance with relevant regulations and industry standards, including robust security measures to protect consumer privacy and data integrity
Communicate effectively with senior leadership, business partners, and external stakeholders to drive alignment and support for TMN initiatives
Facilitate cross-team and cross-EG partnerships on shared platform features to capitalize on opportunities for technology leverage and convergence
Work with product marketing to define TMN go-to-market strategy, helping them understand product positioning, key benefits, and
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