Jobs and Careers

Direct Mail & Direct Marketing SME (Subject Matter Expert)

Blue Ash, United Statesfull_timeVerifiedPosted 18 Nov 2025

About the role

Lahlouh’s business model is built on delivering end to end supply chain service improvements, not simply processing transactional print orders. Lahlouh is a partner that focuses on developing collaborative, comprehensive solutions that endeavor to meet all the communication needs of our clients’ dynamic and evolving marketplaces.

Lahlouh's mission is to provide the highest quality, most cost-effective business communications solutions available.

Core capabilities include:

• Data processing and programming services                       • Fulfillment / Distribution logistics
• Digital variable print                                                            • Packaging Design
• Sheet-fed commercial print                                                 • Marketing promotions
• Lettershop production and USPS mail preparation            • Promotions
• Full-service bindery and assembly                                       • Online Solutions

Position:                     Direct Mail & Direct Marketing SME (Subject Matter Expert)
Reports to:                 Snr. V.P. of Sales
FLSA Status:             Exempt
Department:              Sales
Location/Shift:          Supports CA & OH Sales & Mailing Operations / Day Shift
Residence: Ideally OH/Tri-State area. If not, will be required to travel.

Position Summary:
We are seeking a highly experienced and strategic Direct Mail Subject Matter Expert (SME) to join our commercial print team. This dual-role position is pivotal, serving as the critical link between our sales efforts and our manufacturing execution. The ideal candidate will possess deep expertise in direct mail strategy, postal regulations, data processing, and print production workflows. This person will directly contribute to revenue growth by enabling our sales team and improving profitability by optimizing our operational processes.
In this role, you will be responsible for the entire lifecycle of direct mail and direct marketing products and initiatives, from concept development and strategy to testing, onboarding, optimization, execution, and analysis. In this role you will collaborate with Sales, Project Managers, internal teams, and our clients to ensure successful campaign executions. This position requires a strong working knowledge of data management, digital communications, and a working understanding of print and mail manufacturing and USPS service options.
Responsibilities and Duties:

Sales Support & Client Strategy (Consultative Role)
- Subject Matter Expertise: Serve as the go-to expert for the sales team and clients on all matters related to direct mail, including:
  - Targeting and segmentation strategy.
  - Postal optimization (commingling, drop shipping, co-palletization, etc.).
  - Data processing, hygiene, and personalization techniques.
  - Creative formats and materials best suited for mailability and cost efficiency.
  - Industry trends and best practices in direct mail marketing.
- Client Engagement:
  - Participate in high-value client meetings and proposal development as the technical and strategic direct mail lead.
  - Help translate client marketing goals into viable, cost-effective direct mail solutions.
  - Assist with scoping opportunities, closing deals, and facilitating the onboarding of new programs.
  - Review client programs/campaigns and make suggestions for improvement, upselling, ROI improvements, etc.