Senior Director, Integrated Insights & Business Intelligence

Position Summary

We are seeking a growth-oriented, strategically minded, innovative, and people-focused executive to lead our newly formed U.S. Commercial Integrated Insights and Business Intelligence group. This function will report to the Head of Portfolio Growth Strategy, and will drive the integrated insights, base analysis, forecasting, performance tracking and monitoring, and resource allocation analytics to inform decision making for our end-to-end strategies by therapeutic area. As the Head of this team, you will be a critical enabler for our organization, across all channels and therapeutic areas, including Petcare and livestock species.  The leader will oversee the build out and deployment of a robust insight and business intelligence strategy while ensuring constant alignment with US objectives and considering external and internal dynamics.  This includes development of and deployment of overall vision, mentoring, growing, and managing a team, orchestrating cross-disciplinary insight generation, and administering prioritization / governance / project management lifecycle and overall productivity of the team.

Position Responsibilities

• Leadership of a large team (>20 Colleagues + Contractors)
• Track performance to key business objectives and proactively identify areas requiring analysis and refinement of strategy.
• Deliver on the full forecasting effort for Petcare; Increase accuracy of financial and demand forecasts.
• Lead efforts to consolidate information across a variety of data sources including market research, industry trends, sales data, and marketing metrics to create a holistic view of performance drivers.  Drive data-driven concepts to support business decision making and works with DDS team on predictive analytics that highlight opportunities for product penetration, market share growth and sales optimization.
• Analyze the impact of the portfolio/TA/brand resource allocation and recommend/implement opportunities for optimization.   
• Identify and quantify drivers of current and future sales performance.
• Understand the scale and scope of future revenue and investment opportunities.
• Provide insights and secondary data analysis to support the strategic plans and product P&L, such as modeling different forecast scenarios to optimize launch execution.
• Leverage cross species experience, knowledge and understanding to add value through insight and advice built on a platform of excellent research.
• Set strategic direction for performance tracking and reporting for the US region that incorporates the requirements of all US species, is flexible to adapt to changing business conditions and robust enough to mature as technology changes or as Zoetis expands its core infrastructure.
• Develop new metrics, KPIs, and methodologies, introduce innovative techniques and technologies for monitoring performance, analyze promotions/programs, understand customer behaviors.  Discover new opportunities to optimize the business through analytics and statistical modeling.
• Be a strategic partner with Commercial leaders to:
  • Synthesize insights into actionable, strategic implications thus facilitating strategic decision-making in achievement of key performance goals. 
  • Lead/secure the development of species insights and help shape strategy to ensure targeting and penetration of high-value customer segment.
  • Support execution of commercial development and lifecycle management strategies through fact-based insights, strategic thinking, and trust of partners
• Foster an environment where feedback is open, ongoing and consistent.

ORGANIZATIONAL RELATIONSHIPS

• U.S. Leadership Team
• Data and Digital Solutions
• Sales and Marketing organizations across Business Units
• Strategic Initiatives
• Net Revenue Management
• Commercial Operations
• Customer Care
• Finance and Human Resources
• Zoetis Tech and Digital
• External consultancies

RESOURCES MANAGED

Teams

• Market Research
• TA Business Partners
• Commercial Mix Modeling
• Program Measurement and Reporting

Education and Experience

• Bachelors in engineering, computer science or equivalent is strongly preferred, MBA or advanced degree a plus8+ years of related business intelligence and / or business analytics experience
• Understanding of marketing measurement and insights
• Excellent project management and time management skills
• Strong written and interpersonal communication

Technical Skills and Requirements

• Ability to translate business objectives and brand strategy into analytical functio