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Senior Director, Digital Customer Engagement

Articulate
United States, United StatesRemotefull_timeVerifiedPosted 9 Jul 2024

About the role

As Articulate’s Sr Director of Digital Customer Engagement, you will be responsible for building and executing the technology-assisted strategy for customer motions across the post-sales journey from onboarding through expansion and renewal. This Sr. Director will create a cohesive workflow across Articulate’s digital platforms including customer success, community and marketing automation.

What You'll Do:

  • Increase customer engagement, adoption and retention rates through innovative programs and strategies
  • Hire, coach and lead a team of high-performing account managers and digital engagement specialists
  • Build scale programs that span 1:many, 1:few, and digital-led motions supporting multiple  customer segments 
  • Ensure digital programs align with the overall business strategy by mapping desired outcomes to business metrics
  • Develop and build a digital customer retention strategy that centers Articulate's 1.4M member Community to support long term loyalty and uncover expansion
  • Engage regularly with the Articulate community and the broader L&D community via posts, webinars, event participation and more. 
  • Collaborate with cross functional partners across revenue, enablement, operations and engineering to drive customer retention and expansion
  • Build adoption heat maps to determine adoption health in existing customer base
  • Own team’s performance metrics and be responsible for guiding them to meet and exceed their goals. 
  • Own the renewal forecast for your segment, reporting metrics to senior leadership weekly and reporting on renewal trends quarterly
  • Serve as an escalation point for complex customer issues 
  • Partner with VP of Customer Success to refine processes, systems, and resources to deliver value to our customers, the team and the business. 
  • Support VP in special projects, as assigned

What You Should Have:

  • 8-12 years of experience in sales, customer success, customer training, or account management in a fast-growing SaaS environment
  • Prior experience of managing offshore and onshore teams
  • Prior experience with Articulate products, specifically Storyline and Rise 
  • Demonstrated ability to navigate complicated processes and integrate multiple technologies into a cohesive solution
  • Ability to successfully build cross-functional partnerships to deliver on business goals
  • Strong understanding of customer success industry and trends alongside learning and development industry and trends 
  • Proven track record of success in identifying customer needs and implementing solutions in a SaaS environment 
  • Experience utilizing metrics to make data-driven decisions 
  • High level of business acumen and ability to communicate effectively with internal stakeholders
  • Ability to influence cross-functional leaders through gaining buy-in, negotiation, and consensus-building
  • History of improving processes, methodologies or programs that improve team & business performance
  • Excellent organization, project management and time management skills
  • Experience with customer success, account management, community, CRM, BI and marketing technology such as Salesforce, Gainsight, Looker, Marketo

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Company

Articulate

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