Jobs and Careers
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Senior Director, Digital Customer Engagement
ArticulateUnited States, United StatesRemotefull_timeVerifiedPosted 9 Jul 2024
About the role
As Articulate’s Sr Director of Digital Customer Engagement, you will be responsible for building and executing the technology-assisted strategy for customer motions across the post-sales journey from onboarding through expansion and renewal. This Sr. Director will create a cohesive workflow across Articulate’s digital platforms including customer success, community and marketing automation.
What You'll Do:
- Increase customer engagement, adoption and retention rates through innovative programs and strategies
- Hire, coach and lead a team of high-performing account managers and digital engagement specialists
- Build scale programs that span 1:many, 1:few, and digital-led motions supporting multiple customer segments
- Ensure digital programs align with the overall business strategy by mapping desired outcomes to business metrics
- Develop and build a digital customer retention strategy that centers Articulate's 1.4M member Community to support long term loyalty and uncover expansion
- Engage regularly with the Articulate community and the broader L&D community via posts, webinars, event participation and more.
- Collaborate with cross functional partners across revenue, enablement, operations and engineering to drive customer retention and expansion
- Build adoption heat maps to determine adoption health in existing customer base
- Own team’s performance metrics and be responsible for guiding them to meet and exceed their goals.
- Own the renewal forecast for your segment, reporting metrics to senior leadership weekly and reporting on renewal trends quarterly
- Serve as an escalation point for complex customer issues
- Partner with VP of Customer Success to refine processes, systems, and resources to deliver value to our customers, the team and the business.
- Support VP in special projects, as assigned
What You Should Have:
- 8-12 years of experience in sales, customer success, customer training, or account management in a fast-growing SaaS environment
- Prior experience of managing offshore and onshore teams
- Prior experience with Articulate products, specifically Storyline and Rise
- Demonstrated ability to navigate complicated processes and integrate multiple technologies into a cohesive solution
- Ability to successfully build cross-functional partnerships to deliver on business goals
- Strong understanding of customer success industry and trends alongside learning and development industry and trends
- Proven track record of success in identifying customer needs and implementing solutions in a SaaS environment
- Experience utilizing metrics to make data-driven decisions
- High level of business acumen and ability to communicate effectively with internal stakeholders
- Ability to influence cross-functional leaders through gaining buy-in, negotiation, and consensus-building
- History of improving processes, methodologies or programs that improve team & business performance
- Excellent organization, project management and time management skills
- Experience with customer success, account management, community, CRM, BI and marketing technology such as Salesforce, Gainsight, Looker, Marketo
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