Senior Director, Paid Media
Vail ResortsAbout the role
Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!
Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).
Job Summary:
The Senior Director of Paid Media is responsible for defining and leading the enterprise vision for brand and performance marketing as a strategic driver of profitable growth across Vail Resorts. This leader will oversee the strategy, planning, execution, measurement, and continuous optimization of one of the company's largest marketing investments while shaping how paid media, customer data, AI, and advanced analytics work together to accelerate business performance.
Reporting to the Vice President of Omni-Channel Marketing, this role leads a high-performing team of paid media and advertising operations professionals while partnering closely with Analytics, CRM, Brand Marketing, Product, Technology, Finance, and executive leadership to influence enterprise growth strategy. Success in this role requires balancing operational excellence with long-term transformation, modernizing paid media through automation, AI, experimentation, and first-party data activation.
Paid media is one of Vail Resorts' most strategic growth capabilities. We are building a next-generation marketing organization that combines first-party customer data, AI, advanced measurement, automation, and creative excellence to deliver personalized guest experiences and profitable growth at scale. We are seeking a leader excited to shape what modern marketing looks like over the next decade.
Job Specifications:
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Starting Wage: $210,000 - $245,000 + bonus + equity
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Employment Type: Year Round
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Shift Type: Full Time hours available
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Minimum Age: At least 18 years of age
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Housing Availability: No
Job Responsibilities:
- Strategic Leadership: Define and execute the long-term enterprise paid media vision, positioning paid media as a strategic driver of profitable growth, customer acquisition, retention, and lifetime value.
Growth Strategy: Develop enterprise investment strategies that maximize business outcomes across the full guest lifecycle through disciplined portfolio management, forecasting, experimentation, and optimization. - AI Transformation: Lead the transformation of paid media through AI, automation, machine learning, and emerging technologies,fundamentally improving campaign planning, creative production, optimization, operational efficiency, and measurement.
- Measurement: Support and further establish industry-leading measurement capabilities including incrementality testing, marketing mix modeling, attribution, forecasting, causal inference, experimentation, and lifetime value optimization to improve investment decisions. Lead new analytical approaches
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