Senior Manager Generics Brand Strategy & Planning

Who we are

 

Together, we’re on a mission to make good health more affordable and accessible, to help millions around the world enjoy healthier lives. It’s a mission that bonds our people across nearly 60 countries and a rich, diverse variety of nationalities and backgrounds. Working here means working with the world’s leading manufacturer of generic medicines, and the proud producer of many of the products on the World Health Organization’s Essential Medicines List. Today, at least 200 million people around the world take one of our medicines every single day. An amazing number, but we’re always looking for new ways to continue making a difference, and new people to make a difference with.

The opportunity

 

The Senior Manager of Gx (Generics) Brand Strategy & Planning will lead Teva Europe’s generics Marketing Hub activities in this area, ensuring consistent governance, processes, guidance for generics brand strategy and associated activities across markets, develop the brand activation plan, and prepare Gx for upcoming launches. Acting as the lead for generics strategy in the hub, this role provides frameworks, templates, and strategic guidance that enable teams to develop high-quality brand plans and perform relevant tactical and tracking activities. By consolidating insights, aligning cross-functional inputs, and embedding best practices, the role ensures that generics brands are positioned effectively, consistently, and in line with Teva’s overall strategy.

How you’ll spend your day

 

• Partner with European Regional Generics Lead to define brand strategy scope, plan with associated tactics, product priorities, and market archetypes (e.g., physician-driven vs. tender-only)
• Lead market archetype sessions with European stakeholders, ensuring local teams align on tailored strategic approaches
• Collect and analyze primary and secondary market research and competitor insights, consolidating them into strategy guidance packs and templates for local market use
• Provide brand plan templates and governance standards, ensuring consistent adoption across markets
• Coordinate cross-functional inputs (Access, Medical, Regulatory, Commercial) to support robust brand plan development
• Support development of marketing tactics and brand activation plans, collaborating with markets on deployment
• Drive launch planning and readiness activities, including KPI tracking and post-launch impact analysis
• Work closely with CommOps and I&A hubs on developing, tracking and measurement of marketing tactics
• Working closely with Hub lead on Gx marketing community of practice meetings to share learnings and best practices across EU markets
• Consolidate market brand plans into a regional overview for visibility and leadership decision-making (without authoring local plans) and collaborate with country Gx marketing teams as needed
• Monitor and analyze the impact of KPIs related to brand and marketing activities, reporting back to markets and regional teams
• Manage relationships with external partners and vendors involved in tender and pricing processes, ensuring alignment with Hub governance and standards

Your experience and qualifications

 

• Bachelor’s degree in Life Sciences, Business, Marketing, or related field; Master’s preferred
• 5+ years of experience in pharmaceutical marketing, with strong exposure to generic medicines
• Deep knowledge of payer, provider, and competitive dynamics shaping the generics landscape
• Proven ability to translate complex insights into clear brand strategy and actionable guidance for markets
• Strong leadership and influencing skills in matrix environments, with ability to guide senior cross-functional stakeholders
• Demonstrated cross-functional collaboration (Access, Medical, Regulatory, Commercial, Finance)
• Familiarity with Medical/Legal/Regulatory (MLR) review processes and compliance requirements
• Excellent communication and presentation skills, able to shape compelling brand narratives
• Fluent in English; additional European languages a plus

 

Willingness to be based in Poland with travel as required across Europe (10–20%)

Enjoy a more rewarding choice

 

• A supportive, ambitious team with a strong collaborative spirit
• Competitive compensation paired with a motivating bonus program
• A comprehensive benefits package: private medical care, voluntary life insurance, and a Multisport card
• Employee recognition and reward programs
• Additional support through the employee social benefits fund
• Real opportunities for growth within the company