Marketing Analytics Senior Lead, Lifecycle

About this role

We’re looking for a Marketing Analytics Senior Lead to own and evolve the analytics and measurement strategy for Lifecycle & CRM marketing at Faire. This is a highly visible, high‑impact individual contributor role that sits at the intersection of Marketing, Product, Data Science, and Finance.

This role goes beyond campaign‑level analytics. You will set the analytical direction for lifecycle measurement, define how success is measured across the funnel, influence how and where we invest marketing dollars, and serve as a trusted thought partner to senior marketing and finance leadership. You’ll lead ambiguous, cross‑functional problems end‑to‑end — from framing and hypothesis development to execution, synthesis, and executive‑level recommendations.

Your work will directly shape how Faire drives sustainable, efficient growth across both the demand and supply sides of a 2-sided  marketplace through owned channels (email, push, onsite, etc.) via experimentation, and attribution.

What you’ll do 

Strategic Ownership & Leadership

• Own the end‑to‑end measurement framework for Lifecycle & CRM marketing globally, spanning aggregate performance, cohort‑level insights, and individual campaign evaluation.
• Act as the primary analytics thought partner to Lifecycle Marketing, Strategic Finance, and Marketing Leadership, influencing roadmap, prioritization, and investment decisions.
• Define and evolve north‑star KPIs and success metrics for lifecycle marketing, ensuring alignment with broader company and P&L goals.
• Lead complex, ambiguous analytical efforts that require balancing short‑term performance with long‑term customer value.

Experimentation & Casual Measurement

• Set the standard for experimentation strategy within Lifecycle/CRM, including test design, measurement rigor, and interpretation of results.
• Design, analyze, and synthesize experiments focused on driving user behavior across the retailer and brand sides of the marketplace.
• Partner with Product, Data Science, and Engineering to improve experimentation infrastructure and best practices.
• Translate experimental results into clear, actionable recommendations for senior stakeholders.

Attribution, ROI, & Forecasting

• Be the subject‑matter expert on marketing attribution for owned channels, partnering cross‑functionally to ensure correct tracking and interpretation.
• Own and evolve payback, ROI, and LTV frameworks for lifecycle marketing, informing spend allocation and growth decisions.
• Lead analyses to assess and improve attribution methodologies (e.g., scalars, incrementality approaches, MTA tradeoffs).
• Support planning, forecasting, and scenario analysis for lifecycle investments in partnership with Strategic Finance.

Insight Generation & Storytelling

• Surface proactive insights by deeply understanding how lifecycle performance trends over time, across cohorts, regions, and segments.
• Distill complex analyses into crisp narratives tailored to technical and non‑technical audiences, including executives.
• Build and own strategic dashboards and reporting that enable faster, better decision‑making across Marketing.

Org-level Impact & Leverage

• Influence analytical best practices across Marketing Analytics by setting standards for rigor, documentation, and communication.
• Mentor and level up analysts through informal coaching, feedback, and domain expertise sharing.
• Contribute to the strategic direction of the Marketing Analytics function, identifyi