Manager, Cobrand Card Product Management

JOB SUMMARY

The Manager, Cobrand Credit Cards is a key member of the Card Management and Marketing team, which sits under Global Cards. In partnership with several leading financial institutions, this role is responsible for planning and executing critical customer marketing initiatives across the US Cards business. Working in coordination with the Sr. Manager, the focus of this role is to ensure existing cardmembers are consistently engaged with their Marriott Bonvoy credit card. To achieve this, the Manager will create and deploy spend marketing campaigns, develop customer communications to ensure seamless benefits fulfillment and product awareness, manage exclusive cardmember events and experiences, and oversee other initiatives that increase customer love and grow share of wallet. 

 

CANDIDATE PROFILE 

Education and Experience 

Required

• 4-year degree from an accredited university in Business Administration, Hotel and Restaurant Management, or related major
• 4+ years’ experience in business, sales and marketing, management operations, or related professional area 
• Quantitative analytical experience
• Strong knowledge and passion for the loyalty competitive landscape and ability to remain current with industry trends

Preferred

• Proven ability to effectively prioritize and execute tasks in a high-pressure environment within budgets and timelines
• Specialized experience in Loyalty programs and/or credit cards 
• Experience in partnering with loyalty and brand marketing through various channels including, direct mail, email, web/app, contact centers, and social media.  

 

CORE WORK ACTIVITIES 

Loyalty Management 

Oversee Cardmember benefits and experiences to ensure a positive cardmember experience and drive profitability, including, but not limited to: 

• Monitor the share of wallet, customer sentiment and benefits of each of the card portfolios
• Implement promotions and other programs to drive share of wallet and lower attrition
• Manage email and digital communications that inform cardmembers of new offers and or benefits, changes to current benefits, or fulfillment of benefits 
• Manage customer complaints and coordinate with banks as needed
• Partner with Loyalty team to integrate offers into Loyalty marketing channels and vice versa
• Support creative and card brand changes, partnering with Loyalty Marketing to maintain current loyalty branding and identity 
• Partner with Finance for bonus code management 
• Liase with New Product Development team to launch new benefits as needed to remain ahead of the competitive set 

 

Cardmember Engagement 

• Manage cardmember events and other activities to drive loyalty and improve cardmember sentiment including creative and marketing plans 
• Partner with Moments team to promote and integrate cardmember events with Loyalty member engagement activities 

Maintaining Goals

• Submits reports in a timely manner, ensuring delivery deadlines are met.
• Promotes the documentation of project progress accurately.
• Provides input and assistance to other teams regarding projects.

Managing Work, Projects, and Policies 

• Manages and implements work and projects as assigned.
• Generates and provides accurate and timely results in the form of reports, presentations, etc.
• Analyzes information and evaluates results to choose the best solution and solve problems.
• Provides timely, accurate, and detailed status reports as requested.

Demonstrating and Applying Discipline Knowledge 

• Provides technical expertise and support to persons inside and outside of the department.
• Demonstrates knowledge of job-relevant issues, products, systems, and processes.
• Demonstrates knowledge of function-specific procedures.
• Keeps up-to-date technically and applies new knowledge to job.
• Uses computers and computer systems (including hardware and software) to enter data and/ or process information.

 

At Marriott Interna