Senior Product Marketing Manager FTC (Hybrid)

 

About Us: 

A global SaaS leader for seamless digital document workflows, Nitro offers a suite of solutions for PDF, eSigning, identity verification and analytics supported by a best-in-class customer success and change management team. With more than 3 million licensed users and 13,000+ business customers across 157 countries, we serve 67% of the Fortune 500.
 

How We Work: 

We aim to create an environment where talented individuals are empowered to excel. How we collaborate, innovate, and engage with one another is important to us. Our work is driven by 5 key principles:

• One team, One mission
  Our collective dedication to Nitro's mission defines us. Together, we are building an environment where everyone feels like a valued part of something bigger than themselves.
• Own it
  We take full ownership of our actions and decisions. We empower one another to lead with confidence, creativity, and a solutions-focused mindset.
• Accountable to our customers
  We are dedicated to our customers and take our commitments seriously. We do what we say we are going to do.
• Excellence in execution
  Driven by passion and precision, ​we exemplify excellence in our delivery with innovative, top-quality results.
• Be bold, fail fast, learn faster
  We learn as we grow, dare to try, ​and bravely question. We are not chasing perfection but forever iterating towards it.

These guiding values shape our approach to work, fostering a culture where everyone is inspired to contribute their best.

The Role:

Nitro is passionate about empowering people and businesses around the world with a more efficient, dynamic, and secure way to work with documents. We’re seeking a visionary Senior Product Marketing Manager on a 1-year fixed-term contract to help scale our growth.

You'll play a key role in bringing new versions of our market-leading products to market, crafting compelling messaging, and guiding users on a seamless journey to success. The ideal candidate will possess deep expertise in B2B SaaS product marketing, with a proven track record of developing compelling messaging, executing impactful launches, and enabling sales teams to effectively articulate value to enterprise clients. This role requires a passionate storyteller with a data-driven approach, who can collaborate cross-functionally to translate complex technical capabilities into clear, differentiated market advantages, ultimately accelerating our growth and solidifying Nitro's position as a market leader.

We’re doing big things at Nitro! If you want to be an important part of our exciting evolution, apply today

Who You Are:

• A strategic marketer with a deep understanding of product marketing principles (positioning, messaging, go-to-market).
• A ‘do-er’ with a ‘get it done’ mentality, comfortable operating at a strategic level with senior stakeholders, but also rolling your sleeves up to dive into the tactics and execute as part of a team.
• A customer champion, obsessed with understanding user needs and delivering "aha!" moments.
• A data-driven thinker who thrives on win/loss analysis and user telemetry to inform product marketing strategy.
• A skilled collaborator, comfortable working across teams (Product, Brand, Sales, Regional Marketing).
• A creative storyteller who can translate features into user-centric benefits and identify opportunities in the customer lifecycle in which to position them.

What You'll Do:

• Own the User Journey: From pre-launch buzz to retention strategies, you'll ensure a smooth and delightful experience for Nitro users at every touchpoint.
• Craft Compelling Messaging: Develop clear and concise product positioning and messaging that resonates with our target personas, highlighting the value proposition and differentiating Nitro from competitors.
• Market & Competitive Intelligence Powerhouse: Leverage your expertise in market research and PESTEL analysis to uncover strategic opportunities across our core markets and products.
• Drive User Adoption: Design and implement onboarding programs (primary, secondary, and tertiary) to maximize feature adoption and product value realization.
• Fuel Sales Enablement: Help create effective sales enablement materials (user stories, battlecards) that empower our sales team to champion Nitro's solutions.
• Go-to-Market (GTM) Champion: Develop comprehensive GTM plans for new and existing product releases, encompassing user journeys, communication