Senior Product Manager-CX

Company Description

PG Forsta is the leading experience measurement, data analytics, and insights provider for complex industries—a status we earned over decades of deep partnership with clients to help them understand and meet the needs of their key stakeholders. Our earliest roots are in U.S. healthcare –perhaps the most complex of all industries. Today we serve clients around the globe in every industry to help them improve the Human Experiences at the heart of their business. We serve our clients through an unparalleled offering that combines technology, data, and expertise to enable them to pinpoint and prioritize opportunities, accelerate improvement efforts and build lifetime loyalty among their customers and employees.

Like all great companies, our success is a function of our people and our culture. Our employees have world-class talent, a collaborative work ethic, and a passion for the work that have earned us trusted advisor status among the world’s most recognized brands. As a member of the team, you will help us create value for our clients, you will make us better through your contribution to the work and your voice in the process. Ours is a path of learning and continuous improvement; team efforts chart the course for corporate success.

Our Mission:

We empower organizations to deliver the best experiences. With industry expertise and technology, we turn data into insights that drive innovation and action. 

Our Values:

To put Human Experience at the heart of organizations so every person can be seen and understood. 

• Energize the customer relationship: Our clients are our partners. We make their goals our own, working side by side to turn challenges into solutions. 
• Success starts with me: Personal ownership fuels collective success. We each play our part and empower our teammates to do the same. 
• Commit to learning: Every win is a springboard. Every hurdle is a lesson. We use each experience as an opportunity to grow. 
• Dare to innovate: We challenge the status quo with creativity and innovation as our true north. 
• Better together: We check our egos at the door. We work together, so we win together. 

Job Description

Press Ganey is making a significant investment in its product marketing function across its solution lines and is seeking a new Senior Manager of Product Marketing for its Patient Experience/Consumer Experience (PX/CX). This leader will play a key role defining personas, messaging, positioning and go-to-market strategies for software and consulting solutions for Press Ganey’s Patient Experience business unit, marketed primarily to the health systems and hospitals.

This individual will have the opportunity to establish the product marketing role for this business unit and will define best practice commercial strategies in partnership with the Product Marketing team. S/he will lead cross-functional teams, collaborate within the marketing team to drive revenue, and champion the value of our solutions to both internal and external audiences.

She/he will be a hands-on player, someone happy to produce content, an effective communicator, creative problem-solver, detail-orientated, and the ability to bring a market-focused perspective to work. Reporting to the Director of Product Marketing, Healthcare, this is an individual contributor role, working in close collaboration with the broader team.

Key Responsibilities:

• Product Launches: Drive successful launches for new and existing products within the CX/PX product portfolio, including developing launch plans, creating compelling messaging and collateral, and managing pre- and post-launch activities.
• Content Development: Own the creation and execution of a comprehensive content strategy across various channels (e.g., website, blog, social media, white papers, case studies) to educate and engage target audiences about our core CX/PX product portfolio solutions.
• Drive Demand and Cross-Sell: Develop the strategy and manage the marketing programs that drive demand for your products (webinars, email marketing, content syndication etc.)
• Sales Enablement: Empower our sales team by developing effective sales tools and training programs, providing competitive intelligence, and collaborating on customer presentations and proposals in partnership with Commercial Ops counterparts.
• Competitive Intelligence: Track and analyze market trends and competitor activity, uncovering actionable insights to inform product positioning and differentiation strategies.
• Metrics and Reporting: Partner with stakeholders including Digital and Demand Gen team t