Director, Direct to Consumer- FP&A

Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

At SharkNinja, we continuously strive to deliver high-quality, innovative products that enhance people’s lives while driving growth and operational excellence within our business. We are seeking a strategic and experienced Director, FP&A – Direct to Consumer (Americas) to lead and oversee the financial planning and analysis for our DTC business. This role will play a critical part in shaping the commercial strategy, driving sales and margin performance, and ensuring financial excellence for one of SharkNinja’s most dynamic business units.

Position Overview:

The Director, FP&A – Direct to Consumer will lead the finance team supporting the Americas DTC business. This role combines strategic leadership with hands-on execution, focusing on commercial strategy, sales and margin management, financial forecasting & actuals reporting, and point-of-sale (POS) analysis. As a senior leader, you will collaborate closely with teams across sales, marketing, product development, and operations to drive financial performance and execute SharkNinja’s strategic goals in the DTC space.

Key Responsibilities:

Leadership & Strategic Oversight:

• Lead and develop the FP&A team for the Americas DTC business, ensuring alignment with SharkNinja’s overall financial and strategic objectives.
• Own the financial management process, including forecasting, budgeting, and reporting of actuals for the DTC business.
• Develop and execute strategies to drive sales growth and margin optimization, ensuring the DTC business meets its financial targets.
• Partner with senior leadership to align financial strategies with long-term business goals.

Commercial Strategy & Margin Management:

• Oversee the commercial strategy for the DTC business, ensuring alignment between pricing, promotions, and product strategies to maximize profitability.
• Analyze and manage sales and margin performance, identifying risks and opportunities to improve financial outcomes.
• Provide actionable insights to drive key business initiatives, such as product launches, promotional campaigns, and customer acquisition strategies.

Financial Reporting & Analysis:

• Lead POS reporting to track sales performance and identify trends, opportunities, and risks across the DTC business.
• Oversee financial analysis and reporting to provide clear, actionable insights to executive leadership and cross-functional partners.
• Implement and refine financial models to improve forecasting accuracy and enhance decision-making capabilities.

 

Cross-Functional Collaboration:

• Collaborate with sales, marketing, and product teams to align financial strategies with go-to-market initiatives.
• Partner with operations and investment teams to ensure efficient inventory management, fulfillment processes, and strategic allocation of resources.
• Act as a trusted financial advisor to key stakeholders, ensuring alignment on financial objectives and strategic initiatives.

Process Improvement & Best Practices:

• Drive process improvements within the FP&A function to increase efficiency, accuracy, and scalability of financial operations.
• Establish and maintain best practices for financial planning, reporting, and analysis within the DTC business.
• Monitor and manage key performance indicators (KPIs) to ensure alignment with business objectives.

 

Qualifications & Experience:

• Bachelor’s degree in Finance, Accounting, Business, or a related field; MBA or advanced degree highly preferred.
• 12+ years of progressive experience in financial planning, analysis, and business partnering roles, with at least 5 years in a senior leadership capacity.
• Significant experience in e-commerce or direct-to-consumer (DTC) financial management.
• Proven track record in leading FP&A teams, driving financial performance, and managing commercial strategies.
• Advanced skills in financial modeling, forecasting, and reporting tools.
• Proficiency in financial planning software such as