Commercial Licensing & Partnerships, Music

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.



Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.



About the Team

The Commercial Licensing team serves as the hub for all branded uses of music on and by the platform. Working with teams across the organization, the Commercial Licensing org enables brands, institutions, and content publishers to engage with music in meaningful ways within the ByteDance ecosystem and ByteDance brands to champion music out in the world.



As the Commercial Licensing team scales to support brand initiatives across the ByteDance suite of products, we are seeking a Manager of Commercial Licensing and Partnerships to oversee the development of services and innovation in the Americas and Europe. The successful candidate will have deeply cultivated contacts throughout the music industry within the rights holder, event, and media spaces, a depth of understanding of licensing and deal negotiation, and ample experience in setting and meeting revenue goals, creating media packages, and executing partnerships across multiple types of advertising and content productions.



Responsibilities:

- Develop and execute strategies for large-scale, global licensing and partnership efforts, supporting the products, policies, and partnerships that enable the usage of music on our platforms by brands, advertisers, and monetized users.

- Work closely with monetization teams to understand market demands and clearly define opportunities to create new, scalable revenue streams within the music space.

- Establish business terms with external partners and negotiate agreements including blanket licenses, production contracts, artist agreements, and media packages.

- Create workflows to ensure expectations are set and met with multiple internal and external stakeholders in a timely manner and communicated throughout our business.

- Forecast and analyze outcomes of key deals and iterate upon initiatives to continue refining programs and packages.

- Establish and grow strong relationships with external partners in the licensing, advertising, and production communities.

- Serve as the subject expert on all things commercial licensing, providing guidance on timing, logistics, and creative.