Senior Manager, Communications-2
Dallas CollegeAbout the role
All Job Postings will close at 12:01 a.m. CT on the specified Closing Date.
Weekly Work Hours
40Compensation Range
Staff Range N06Salary Minimum
$66,900.00 AnnuallyFLSA
United States of America (Exempt)Position Type
StaffPosition Summary
The Senior Manager, Communications will be responsible for developing and executing comprehensive communication plans that enhance the college's visibility, engagement, and success among students, employees, within the community and the broader education landscape. The ideal candidate will possess developing leadership skills, a broad understanding of brand reputation, messaging strategies, executive communications, crisis management, internal communications, media relations, strategic planning, analytics, project management, process improvement, budget management, client relations, team development, and agency management.
Required Knowledge, Skills, and Abilities
Proven experience in communications, public relations, media relations, etc.
An understanding of communications and media trends, principles, strategies, and tactics, with expertise in innovative messaging strategies to deploy an effective omni-channel approach.
Broad understanding of communications and media trends, principles, strategies, and tactics, with expertise in innovative messaging strategies to deploy an effective integrated communications approach.
Experience collaborating with teams to develop strategic brand messaging and copywriting for a variety of audiences and formats, such as newsletters, presentations, advertising campaigns, etc.
Strong analytical mindset with the ability to interpret data, analyze market trends, and draw actionable insights as well as report out findings.
Exceptional written communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and work with stakeholders at all levels.
Proven ability to execute, meet deadlines, and manage multiple priorities in a fast-paced environment.
Ability to work and function well in a team setting.
Physical Requirements
Normal physical job functions performed within a standard office environment. Reasonable accommodation may be made to individuals with physical challenges to perform the essential duties and responsibilities.
Minimum Qualifications
Bachelor’s degree or Master's degree and equivalent experience in communications, public relations, media relations, advertising, or marketing, business or related field.
Five (5) years of experience in communications, public relations, marketing in-house or with an agency.
Demonstrated experience in strategic planning, resource allocation, timeline management, and project management.
Official transcripts required.
Bilingual or multilingual preferred.
*** Will be subject to a criminal background check. Some positions may be subject to a fingerprint check. ***
Key Responsibilities
Build Communications Strategy & Plan – Leverage Brand strategy, key priorities, and best practices to form a cohesive, integrated Communications strategy and plan recommendation for senior management (Chancellor/L2/L3). Lead all proactive and reactive PR and Communications activities to build brand reputation and drive preference. Additionally, this leader will partner with Marketing, Digital and Events teams to coordinate media relations and issues management protocols across all facilities and departments.
Messaging Strategy Innovation – Provide the organization with leadership in how best to leverage relevant Communications and media trends to ensure that the brand messages are breaking through the clutter, reaching the right targets at the most opportune moments by effectively deploying an omni-channel approach, while effectively shaping and managing the dialogue in the brand's favor.
Executive Communications – Establish a strategy and lead plan for an executive leadership visibility and thought leadership program. This will involve developing messaging strategies/platforms, identifying speaking opportunities with the media and at industry events, developing white papers, etc. Support the development of internal and external communications for the Chancellor/L2 and Board Trustees (internal messages/meetings, Board communications,
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