Senior Director, Commercial Franchise

Location(s):

United States of America

City/Cities:

Remote

Travel Required:

00% - 25%

Relocation Provided:

Yes

Job Posting End Date:

September 26, 2024

Shift:

Job Description Summary:

This is not a remote position. The selected candidate will work from office located in Bedford, NH

Relocation: US Domestic only

Our products are available to consumers in more than 200 countries and territories. The brands are brought to our consumers through a network of independent, Company-owned, or controlled bottling plants, as well as distribution operations who manufacture, package, merchandise, and distribute the finished branded beverages to our customers and vending partners. This role serves as the primary point of contact representing the total region portfolio and will steward the development of the brands with primary accountability of growing revenue, volume, share and transactions through. We are looking for candidates with bottling or general management experience that can build relationships and execute our strategies across our network.  

 

What You’ll Do for Us 

• Responsible for weekly/monthly performance management, which includes reporting on revenue, volume, share, transaction metrics. 

• Monitors performance versus execution objectives, re-plans as necessary and provides feedback to key stakeholders. Also, manages discretionary budgets based on regional need.  

• Executes the commercial strategy and plans with franchise (bottling partners) owners for local market execution. 

• Responsible for collaborating on the contingency plan to deliver annual business plan performance in channels to include revenue, volume, share, net outlets, SOVI (share of visual inventory), and pricing. 

• Standardizes common approach to capability building based on bottler segmentation. 

• Assesses local Bottler commercial capabilities against established commercial strategies and objectives using the core measures within the Global Commercial Leadership Diagnostic Analysis Model; identifying gaps and develops action plans to improve capabilities. 

• Coordinate's training/development enables more effective processes, scorecards and business routines to achieve the annual business plan. 

• Work with franchise commercial manager to steward the planning process that is in place bi-monthly, ensuring all customer plans are included.  

• Ensure development and implementation of customer and commercial leadership plans on overall brand / price / pack / channel plans and ensure inclusion of Revenue Growth Manager (RGM) strategies and programs to maximize revenue generation.

• Manage brand mix to maximize brand profitability and trade pricing according to brand / package contribution priorities. Ensure distribution capability efficiencies, outlet execution and expansion benchmarks and objectives are set and met through the execution of Bottler performance.

• Monitor's market conditions and reports competitive activity to management, Bottler and local associates in order to understand program effectiveness and any implementation barriers. 

• Work with Commercial Managers to support the development of commercial stewardship bi-monthly planning