Director of Marketing, Demand Gen

Welcome to the era of Velsera! Seven Bridges, Pierian & UgenTec have combined to become Velsera.

Velsera is the precision engine company. We empower researchers, scientists, and clinicians to drive precision R&D, expand access to, and more effectively leverage analytics at the point of care. 

We unify technology-enabled solutions and scientific expertise to enable a continuous flow of knowledge across the global healthcare ecosystem. This interweaves diverse biomedical communities, allowing them to build upon each other’s success and accelerate medical breakthroughs that positively impact human health.

With our headquarters in Boston, MA, we are growing and expanding our team which located in 14 different countries!

As the Director of Demand Generation at Velsera, your mission is to design and execute marketing campaigns aimed at generating high-converting leads and new sales.  

This role reports to the Chief Commercial Officer and will work hand-in-hand with the direct sales, channel, and client success teams to support growth imperatives across the complete go-to-market organization. The ideal candidate will have experience and a demonstrated track record of success in B2B healthcare technology & services pipeline generation, specifically in the field of Omics. This person will have a passion for organizing high-performing activities aimed at goal achievement, using data to add and cut marketing programs for optimal return on investment.  

This role requires creative, thoughtful, and data-driven approaches to optimizing activity-to-outcome across a team of marketing managers and business development representatives, ensuring we hit our pipeline imperatives in the most efficient and effective ways possible. 

What Will You Be Doing? 

• Build and execute a cohesive demand generation strategy across the various stages of the buyer's journey, coordinating across marketing and sales to achieve shared bookings and funnel targets on a monthly basis. 

• Develop and execute campaign plans designed to meet bookings goals, including coverage across the US and EMEA, and covering multiple product lines.  

• Collaborate with resident experts from across the business to develop and execute a content plan, optimizing assets to improve funnel performance.  

• Contribute to the harmonization of our go-to-market plans, enabling sales with playbooks that amplify content and campaign efforts.  

• Mentorship & Management of a small in-house team of campaign leaders, marketing operations, and BDRs. 

• Manage the marketing demand gen budget in support of conferences, content development, and 3rd party activities.  

• Manage the day-to-day activity and conversion accountability for the BDR, proving the outbound model and expanding the team.  

• Analysis of all campaigns, iterating and revising plans as appropriate, looking for opportunities to optimize the funnel.  

• Set, measure, track and report on marketing contribution and program goals. 

• Analyze, leverage and act on data-driven insights to help guide the overall marketing and outbound prospecting strategy to identify