Sr. Manager, Practice Marketing

OneOncology is positioning community oncologists to drive the future of cancer care through a patient-centric, physician-driven, and technology-powered model to help improve the lives of everyone living with cancer. Our team is bringing together leaders to the market place to help drive OneOncology’s mission and vision.

Why join us? This is an exciting time to join OneOncology. Our values-driven culture reflects our startup enthusiasm supported by industry leaders in oncology, technology, and finance. We are looking for talented and highly-motivated individuals who demonstrate a natural desire to improve and build new processes that support the meaningful work of community oncologists and the patients they serve.

Job Description:

Role Summary: The Sr. Manager, Practice Marketing will report to practice leadership and serve as the senior marketing lead for SunState Medical Specialists (SMS). This is a high-impact individual contributor role responsible for strengthening the SMS local brand, developing and writing content, fulfilling collateral requests (including ordering and inventory as needed), supporting community events, managing social media, and overseeing the reputation management platform and online reviews. The ideal candidate combines strong digital and content marketing expertise with excellent communication skills and a passion for healthcare and community service.

Responsibilities:

Digital, Content & Social Media Marketing

• Develop, write, and publish original content aligned to brand standards across social media platforms (Facebook, Instagram, LinkedIn, X, etc.)

• Monitor engagement, respond to comments/messages in a timely manner, and foster community interaction in coordination with practice leadership and in accordance with approved guidelines; do not disclose protected health information (PHI) in any response

• Lead local campaigns to raise awareness of services, providers, locations, and educational content; partner with internal stakeholders and agencies as needed and obtain required reviews/approvals prior to launch

Local Brand, Collateral & Content Development

• Serve as the day-to-day marketing partner for the local market, ensuring materials and messaging support the SMS local brand and growth priorities

• Manage collateral requests from internal teams: intake, prioritization, drafting/copywriting, collaborating with design team, routing for approvals, and delivery

• Order, track, and coordinate distribution of printed collateral and promotional materials; maintain basic inventory as needed

• Write and edit marketing content including flyers, brochures, website updates, social captions, event materials, and patient/community communications

• Develop and write blog content (topics, outlines, drafts) to support patient education, service line growth, and SEO; coordinate clinical/compliance reviews and approvals prior to publishing

• Create and manage patient testimonial and story content (identify candidates, draft/edit copy, coordinate photo/video as available, and publish) only with appropriate written authorization/consent and in alignment with HIPAA/privacy guidelines and required review/approval processes

Website Management

• Collaborate with internal website support for updates to website content (e.g. bios, services, events, announcements)

• Ensure content is accurate, HIPAA-compliant, and reflects current services

• Work with an agency to develop and implement SEO/SEM content

Advertising & Media Buying

• Plan, execute, and optimize paid advertising programs to support SunState Medical Specialists growth goals (digital, social, search, display, and select local media as appropriate) in accordance with brand standards and required review/approval processes

• Manage media buys and budgets: recommend spend allocation, coordinate placements, confirm flight dates, and ensure accurate billing and documentation

• Partner with internal stakeholders and/or agencies to develop ad creative, messaging, and landing page requirements; ensure brand alignment and obtain appropriate Legal/Compliance/clinical reviews as required prior to publishing

• Track performance (leads, calls, conversions, cost per result) and provide regular reporting with optimization recommendations

• Maintain working knowledge of local market opportunities and advertising policies for major platforms

• Manage media buys and budgets: recommend spend allocatio