New Stream Media Senior Sales Manager, (Retail Media Network)

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined dentsu. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.   We are champions for meaningful progress, and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding, and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu. 

Job Description

Who you are 

You are a salesperson who is viewed as a Trusted Advisor by your clients. You focus your efforts on the brand’s priorities and unique needs to address their needs with a clearly defined, holistic investment strategy that supports their growth. You have demonstrated the ability to apply solution selling principles that deepen your relationships with your client base. You strategically manage the expectations of your Retailer and the brand expectations. You have proven experience working within a Retail Media Network environment and with key influencers across Corporate Retail Teams, Agency, and Shopper Partner Teams, and Merchant Teams within Retail organizations.  You have a deep knowledge of the retail media industry and understand the complex landscape capabilities of Retail Media Networks offer including O&O capabilities (Search, Display), Off-Site, OOH (Out of home), CTV (Connected TV), In-Store, Social, email, Digital Coupon, or others.  

What the role is 

As a Sr. Sales Manager your role is to develop strategic partnerships and deepen relationships with designated book of CPG brands highlighting the Retail Media Network capabilities that answers the needs of the brand working closely with key influencers. You grow existing and new partnerships within Brand, Shopper and Agency budgets presenting solutions across multiple revenue channels. You are responsible for meeting or exceeding your sales quota.  

As Sr. Sales Manager you will also be responsible for collaborating across functional teams who will assist in pre-sales and post sales IO execution of the campaign including account research, account strategy, media planning, audience strategy, billing, campaign development, creative, flighting and post campaign results.  

In this role you will: 

• Own advertiser relationship on behalf of Retail Media Network driving omni-channel ad solutions 

• Build and deepen strategic partnerships that inform and influence the direction of the brands you work with by applying Solution Selling (Consultative Selling)  

• Deliver against established revenue targets across portfolio of account list assigned as well as cultivate new relationships 

• Be an expert in the Retail’s product offerings, capabilities and strategic vision and translate into how it will serve the needs of the advertiser  

• Be the voice of the market and provide on-going feedback from advertiser’s perspective that helps influence product roadmap 

• Responsible for effectively managing your financial pipeline and demonstrate command and understanding of your pacing, gap closing strategies and ability to meet expected revenue goals 

Qualifications

Qualifications:  

• Bachelor’s or Advanced Degree  

•  5+ years of client facing media and integrated marketing campaign sales with strong understanding of client management, digital media, targeting and measurement and the retail media eco-system 

• 5+ years of experience working with and gaining alignment from multiple client and agency stakeholders to deliver revenue targets and build toward long term relationships. 

• Experience i