Vice President, Global Brand & Creative

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

The position of Vice President, Global Brand & Creative is a key role that is part of the Global Brand marketing team. It is responsible for overseeing all aspects of creative development and execution for globally led brand-defining expressions. From master brand identity and experience design systems to brand voice and platform creative campaigns. To exploring and developing opportunities for creative innovation.

This role will serve as the Global Brand team’s Executive Creative Director overseeing, managing, and developing our in-house team, as well as leading engagements with our creative agency partners to ensure consistent delivery of world-class creative solutions that delight our end users and clients, manifest our brand values and positioning, and deliver impact to the business. In addition to creative execution, this role is responsible for defining the team's operating model, including maintaining creative centers-of-excellence, setting and enforcing brand guidelines, oversight of tools and platforms, overall functional budget management, and training for teams across a highly matrixed global organization.

Reporting into the SVP, Head of Global Brand, you will work directly with senior leadership on team structuring and planning that impact workflows across the company, making staffing recommendations, managing and developing the in-house team, as well as a network of agency partners and freelancers.

You will directly manage functional capabilities across brand and experience design, art direction, copywriting, etc., but also collaborate closely with partners in cross-functional teams such as Global Content, Product Marketing, Digital, and Sponsorships.  You will be a vocal leader, advocating for the vision of the team and helping the organization see the power of creative to be a force-multiplying business driver.

The ideal candidate will have a demonstrated track record of leading through various stages of growth: Building, developing, and managing a team. Concepting and executing across all forms of the modern media landscape. And effectively managing dynamic budgets and timelines.

You will have effectively led through influence and managed multiple stakeholders, ideally within a complex, globally matrixed organization. You should be equally comfortable thinking big and prioritizing strategic initiatives as you are focusing on the day-to-day operational details.

You will (Essential Functions):

• Lead global brand creative across the entire brand and marketing function, in partnership with the regions, to develop world-class creative execution that builds the brand and drives the business.
• Provide creative oversight, direction, and enablement for brand-defining executions across advertising, content, activation, sponsorships, and digital platforms.
• Manage the global creative ‘engine’ for all briefed work, directing creative team and partners' work through a defined and collaborative creative process, including creation, review, and key stakeholder alignment.
• Lead creative development and execution of globally led worldwide campaigns for the global brand, global business briefs, and global sponsorships (e.g., Olympics, FIFA, F1, etc.).
• Future-proof the brand’s consumer and audience connection through proactive identification and development of the latest innovative creative trends, concepts, and technologies that are aligned to our brand and business ambitions.
• Focus on the scalability of our creative capabilities, maximizing our output through a combination of internal and external creative resources.
• Manage the portfolio of creative agencies (advertising, design, digital, etc.) that bring the brand to life creatively. Aim to develop and apply a world-class agency relationship model to drive better business outcomes and breakthrough creative in partnership with procurement, agency management, media partners, and legal teams. 
• Evangelize creative work and team priorities to a variety of audiences, i.e., team all-hands, executive
presentations, regional and functional shakeouts, etc.
• Cultivate an inclusive, collaborative, and equitable team cultur