Sr. Manager, Social Media

About Us: The Griffin Museum of Science and Industry is the largest and most interactive science museum in the Western Hemisphere. Griffin MSI exposes guests of all ages to awe-inspiring exhibitions that spark curiosity and bring science to life. Griffin MSI's mission – to inspire the inventive genius in everyone – is realized through its world-class exhibits and engaging guest experiences. The Museum provides programs and experiences that deepen the engagement of students and teachers in science and science-related disciplines, with a vision to inspire and motivate our children to achieve their full potential in the fields of science, technology, engineering, and math.

We offer a creative, collaborative, and innovative environment for our employees. Our employees get great perks such as: benefits starting on day one of employment, a progressive employee wellness program, hybrid work modality for eligible positions, free parking in Griffin MSI's garage, free admission to Griffin MSI for family and friends, free admission to other museums, and more! If you are equally passionate about our vision and want to be surrounded by a team of dynamic, smart and innovative people, the Griffin Museum of Science and Industry is the right place for you!

• Plan, manage, and execute digital and social content, including all its programs, products, exhibitions and events across current channels (Facebook, Instagram, LinkedIn, X, TikTok) while proactively monitoring opportunities for new channels.
• Create and publish content strategy and plans, taking input from multiple data and stakeholder sources to ensure content is strategically aligned to business and brand vision to grow affinity and revenue for the Museum.
• Educate museum colleagues on brand-level content strategy and provide them with tools, resources, and guidance to be brand-aligned.
• Build and manage paid social media ad campaigns, track budgets and forecast to improve campaign effectiveness and identify new opportunities. 
• Develop and integrate influencer marketing into digital content strategies. Build creative briefs and ensure alignment with brand values and marketing goals.
• Take a data-driven approach to content strategy and media planning to develop and implement impactful campaigns and content across owned and paid channels, ensuring the look, feel, and voice of the Museum's brand shows up authentically and consistently.
• Maintain a deep understanding of digital and social metrics and manage ongoing reporting. Share feedback, case studies, best practices, and learnings from insights gained from community management, content reports, and social listening to brand marketing and leadership teams.
• Manage the development/execution of social and digital-first photography and video content, leveraging content creators, influencers, freelancers, and agency partners. work with copywriters and designers to ensure all content is engaging, informative, and on-brand.
• Collaborate with colleagues in the Marketing division and other departments across the museum to plan campaigns and ensure a holistic approach to digital media presence.
• Identify new opportunities to develop social and digital-first brand activations as part of broader integrated brand campa