Director, Market Analytics - Las Vegas, NV

Overview

Are you passionate about turning data into strategy? As the Director, Market Analytics, you will lead IGT's market intelligence function, delivering research and insights that shape product innovation, marketing strategy, and business growth.

You'll oversee customer and player research programs, evaluate new market opportunities, analyze competitive trends, and measure marketing effectiveness. Working closely with executive leadership and cross-functional teams, you'll transform complex market data into actionable recommendations that drive business decisions.

What You'll Do

• Lead customer and player research initiatives, including Net Promoter Score (NPS), customer satisfaction, and brand tracking programs.
• Conduct in-depth analyses of new and emerging markets, evaluating market size, growth potential, regulatory environments, and customer behavior to support expansion strategies.
• Monitor the competitive landscape, identifying industry trends, opportunities, and potential threats.
• Measure and optimize marketing return on investment (ROI) by evaluating campaign and channel performance.
• Translate research findings into executive-level presentations and strategic recommendations that influence product, marketing, and business decisions.
• Build, mentor, and lead a high-performing Market Analytics team while establishing research standards and best practices.
• Partner with Marketing, Product, Sales, and Finance to align market insights with forecasting, planning, and go-to-market strategies.
• Manage relationships with external research vendors and panel providers to ensure high-quality, cost-effective research.
• Stay current on emerging research methodologies, analytics tools, and trends within the gaming and consumer markets

What We're Looking For

• Bachelor's degree in Market Research, Marketing, Statistics, Economics, Business, or a related field.
• 10+ years of experience in market research, market analytics, or competitive intelligence, including at least 3 years leading teams.
• Demonstrated experience designing and managing customer research programs such as NPS, satisfaction, and brand tracking studies.
• Experience conducting competitive intelligence and market opportunity assessments to support strategic planning and expansion.
• Strong understanding of marketing performance measurement, ROI analysis, and campaign attribution.
• Advanced analytical skills with experience using research and statistical tools such as Qualtrics, SPSS, Python, or R.
• Excellent communication and storytelling skills with the ability to present complex insights to executive leadership.
• Proven leadership experience with the ability to manage multiple high-impact research initiatives simultaneously.
• Experience managing external research agencies and vendor partnerships.
• Master's degree, professional market research certification, and/or gaming industry experience are considered a plus

Keys to Success

• Strategic thinker who connects market intelligence to business growth.
• Strong leadership skills with a passion for developing high-performing teams.
• Exceptional analytical and problem-solving abilities.
• Ability to transform complex research into clear, actionable business recommendations.
• Excellent collaboration and stakeholder management across multiple business functions.
• Customer-focused mindset with a deep understanding of consumer behavior and market dynamics.
• Highly organized with the ability to manage multiple priorities in a fast-paced environment.
• Curious, innovative, and committed to continuously improving research methodologies and analytics capabilities.
  
  
  

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