Senior Marketing Specialist, Full-Time (Days)

Overview

At Houston Methodist, the Senior (Sr.) Marketing Specialist position is responsible for leading, managing and partnering with marketing management in driving preference and volume for assigned programs/service lines and maximizing impact of assigned sponsorships. Additionally, this position contributes to strategy and optimization of various marketing programs. This client-facing position manages relationships with administration, physician leaders, vendors and other stakeholders as assigned and implements, measures, and optimizes marketing/sponsorship plans in partnership with management. The Sr. Marketing Specialist position contributes to developing effective business cases with management, digital, web, market research and other cross functional teams to drive positive change in partnership with hospital operations.

Houston Methodist Standard

PATIENT AGE GROUP(S) AND POPULATION(S) SERVEDRefer to departmental "Scope of Service" and "Provision of Care" plans, as applicable, for description of primary age groups and populations served by this job for the respective HM entity.

HOUSTON METHODIST EXPERIENCE EXPECTATIONS

• Provide personalized care and service by consistently demonstrating our I CARE values:
  • INTEGRITY: We are honest and ethical in all we say and do.
  • COMPASSION: We embrace the whole person including emotional, ethical, physical, and spiritual needs.
  • ACCOUNTABILITY: We hold ourselves accountable for all our actions.
  • RESPECT: We treat every individual as a person of worth, dignity, and value.
  • EXCELLENCE: We strive to be the best at what we do and a model for others to emulate.

• Practices the Caring and Serving Model

• Delivers personalized service using HM Service Standards

• Provides for exceptional patient/customer experiences by following our Standards of Practice of always using Positive Language (AIDET, Managing Up, Key Words)

• Intentionally collaborates with other healthcare professionals involved in patients/customers or employees' experiential journeys to ensure strong communication, ease of access to information, and a seamless experience

• Involves patients (customers) in shift/handoff reports by enabling their participation in their plan of care as applicable to the given job

• Actively supports the organization's vision, fulfills the mission and abides by the I CARE values

Responsibilities

PEOPLE ESSENTIAL FUNCTIONS

• Leads and maintains positive relationships with hospital leadership, clients, sponsored organizations, and vendors to educate on strategic marketing initiatives.

• Leads multiple marketing initiatives and contributes to driving creative solutions with hospital leaders, physicians, and other stakeholders under guidance of manager.

• Leads communication with individuals and groups in a manner that engages and helps them understand strategy and goals.

SERVICE ESSENTIAL FUNCTIONS

• Develops plans, campaigns, and event strategy under guidance of manager, identifying ways to measure performance and forms insights. Independently leads creative kickoffs. Develops and manages recurring performance reports.

• Manages relationships with vendors for campaigns, events, and initiatives. Leads planning implementation, follow-up for sponsorship elements and events.

• Proactively reviews and updates web content, collateral, advertising templates to ensure effective messaging. Leads conversations as business expert with writers, designers and serves as strategic partner to lead execution of initiatives, advertising, internal communications, and community relations as assigned.

QUALITY/SAFETY ESSENTIAL FUNCTIONS

• Develops strategy and evaluates success of programs, service lines, sponsorships, and events under guidance of manager. Contributes to development of key insights and initiatives annually.

• Develops clear and concise communications, reports, and presentations with compelling data for leadership.

FINANCE ESSENTIAL FUNCTIONS

• Measures results and provides recommendations to optimize spending in partnership with digital teams and vendors.

• Develops campaigns aligned to return on investment (ROI) and recruitment key performance indicators (KPIs) as assigned.

• Submits invoices on time; tracks and adheres to budgets for assigned projects.

GROWTH/INNOVATION ESSENTIAL FUNCTIONS

• Proactively seeks opportunities to optimize strategy and initiatives to grow candidate or consumer preference and volumes. Makes recommendations for improvement.

• Proactively problem solves when challenges present th