Specialist, Marketing Management (Retirement Solutions Acquisition Awareness)

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 3 days per week and enjoy the flexibility of remote work the remaining days. Current Nationwide Remote Associates will also be considered.

Retirement Solutions, Awareness Marketing Specialist

Are you a marketer with a creative vision? Do you have the planning and project management skills to implement your vision? Do you love bringing your vision to life for others to experience?

If so, this may be the role for you.

We’re seeking an Acquisition Awareness Marketing Specialist – responsible for creating engaging physical and digital experiences that build awareness and consideration of Nationwide with retirement plan advisors, consultants and plan sponsors.

What You’ll Do:

• Own the strategy, planning and activation of our annual conference marketing – including goal setting, budget allocation and conference selection, partner and vendor relationships, messaging, branding and physical presence, attendance, lead collection, etc.

• Own the Retirement Solutions acquisition website strategy, targeting both advisors and plan sponsors, including audience insights, organization, content, calls-to-action, promotions, personalization, SEO and paid search

• Collaborate cross-functionally with internal stakeholders (sales, product, creative and delivery teams / agencies, user experience, compliance) to deliver seamless, compliant, and impactful marketing experiences; ensure sales team is well-prepared and positioned to build relationships at conferences

• Monitor conference and website marketing trends and market / audience trends to adapt these assets to stay relevant, engaging and aligned to goals

• Track performance and optimize our presence using data-driven insights and feedback from the field

What You Bring:

• A creative mindset with the ability to help others see and implement your vision

• Strong project management skills and the ability to juggle multiple priorities with grace and precision

• Analytical, resourceful and empowered to make decisions and adapt when necessary

• Excellent communication skills—both written, visual and verbal—strong storyteller

• A desire to travel to conferences a few times a year, to scout, evaluate, activate and / or engage with our core audiences (advisors and plan sponsors) as well as sales partners

Additional requirements:

• This role requires FINRA licensing: SIE and Series 6

• This role will travel to attend our top conferences each year – typically 3-4

Job Description Summary

Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!

As a Specialist, you'll assist and implement the overall development and execution of marketing strategies. We'll count on you to coordinate various marketing tactics for execution and work with internal teams and external vendors to achieve business results.

Job Description

Key Responsibilities:

• Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions.

• Assists with the completion of moderate to complex projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.

• Assists with implementation of digital and traditional marketing tactics and media, including creative development process, planning and execution.

• Collaborates on and assists with creative development and provides feedback on look and feel.

• Uses customer insights and analytics and tools to understand and assists in forecasting market, competitor and cu