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Inside Sales Representative

James River Equipment
Buchanan, VA, USA, United Statesfull_timeVerifiedPosted 17 Mar 2026

About the role

Job DetailsJob Location: Buchanan - Buchanan, VA 24066Join the team at James River Equipment in Buchanan

Since 1977, James River Equipment has been providing outstanding John Deere products and services to farmers, businesses, homeowners, and our communities. Each one of our over 50 authorized John Deere dealerships provides a workplace where employees are family and customers return because of the skill, service and trust our employees provide. As we grow, we value people ready to grow a career that makes an impact far beyond just our daily workplace.

As an Inside Sales Representative, your more typical responsibilities will include:


Represents the company for the sale of machinery to walk-in customers and maintains current product knowledge on features and benefits of all equipment potentially saleable by the dealership, with an emphasis on <90hp tractors, compact construction equipment, and CME
Monitors competitive activity/products and monitors trends in customer’s business activities and timely communicates to management
Has a retail-selling emphasis (understands task-oriented questions to ask, validates customer requirements, proposes solution, offers demonstration and moves to close)
Maintains all customer information for sales management and follows a defined sales process
Assist with arranging and maintaining equipment on the yard to ensure an organized and attractive retail display and assists with the preparation and execution of customer events
Conducts new equipment demonstrations and attends applicable sales training events/seminars
Maintains current knowledge of financing options to assist customers with securing the purchase of new and used goods
May maintain current knowledge of used equipment values and ability to evaluate properly for trading purposes
Proven ability to identify, develop, and grow new customer accounts to increase dealership market share and expand product line sales
Strengthen and expand sales within key institutional markets including government agencies, municipalities, and local school districts
Promote dealership products and services through participation in local equipment shows and industry events


Requirements include:
•    Retail sales experience, with experience in lawn/garden, tractors, equipment and compact construction equipment strongly preferred
•    Knowledge of agricultural or turf equipment and farming or operational practices preferred
•    Ability to use standard desktop load applications such as Microsoft Office and internet functions, experience with Salesforce highly preferred
•    Ability to work flexible hours with negligible travel to customer sites and demo events required
•    Excellent customer relationship skills
•    Ability to analyze and interpret basic sales reports
•    High School Diploma or equivalent work experience

Above all, we are seeking a friendly team player who has an outstanding work ethic, a willingness to continue learning and growing personally and professionally, and enjoys contributing to a positive work environment!
Life at James River EquipmentAbout the Benefits

Joining the team at James River Equipment means you’ll enjoy a wide range of benefits, many of which start on day one of your employment with us. In addition to a competitive salary plus commission, the successful candidate will receive:


Extended health, dental, and vision insurance (day one of employment)
Health savings account options
Flexible spending account options
Disability and life insurance
401k with employer match and profit share (after 90 days of employment)
Annual tools and PPE allowance 
Paid time off and paid holidays
Employee recognition rewards program
Opportunities to attend a yearly cruise for top performers
Opportunities for leadership and professional growth 
Quarterly group outings, company events, and employee recognition programs


Upon joining James River Equipment, you will be welcomed into a supportive, collaborative, and diverse team that takes pride in a job well done and is appreciated for the work they do!

For more information about what it’s like to work at James River Equipment, please visit our website at www.jamesriverequipment.com

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James River Equipment

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