Sr. Product Marketing Manager

Company Overview:

Procurement Sciences is at the forefront of transforming the multi-billion-dollar government contracting industry with Awarded AI, our cutting-edge platform designed to help businesses excel in government sales. We simplify complex processes, drive revenue growth, and deliver real cost savings through unmatched efficiency.

As a leading venture-backed SaaS company founded by seasoned GovCon experts, we are not just participants in the AI revolution — we are shaping it by solving the industry’s toughest challenges.

Our “One Team, One Fight” culture values creativity, accountability, and forward-thinking. We invite driven builders and innovators to help us develop high-performing teams. Ranked among the top 10 percent of fastest-growing SaaS companies and on a clear path to becoming a unicorn, we are seeking top talent to join our early team and play a key role in building the next great AI software company.

Job Description:

We are seeking a Sr. Product Marketing Manager who will serve as the connective tissue between Product, Sales, Marketing, and Customer Success — ensuring every feature and capability of Awarded AI translates into a compelling market story that drives revenue and adoption.

Reporting to the VP of Sales, this role will own positioning, messaging, go-to-market strategy, and competitive intelligence across our platform. You will craft narratives that inspire customers, empower the field, and define Procurement Sciences’ category leadership within AI-driven government contracting.

This is a high-impact, builder-level role for a marketer who thrives in a fast-paced SaaS startup environment, can move fluidly between strategy and execution, and has a proven ability to launch products, own GTM plays, and enable revenue teams.

Key Responsibilities:

Positioning & Messaging

• Develop differentiated messaging and value propositions for each module of the platform.

• Create and maintain product messaging frameworks, internal pitch decks, and field enablement content.

• Ensure consistent narrative alignment across website, campaigns, and GTM teams.

Go-to-Market (GTM) Execution

• Lead product and feature launches from strategy through execution in partnership with Product, Sales, and CS.

• Develop launch kits including decks, FAQs, demo scripts, release notes, and campaign content.

• Collaborate with Enablement and Demand Gen to translate launches into scalable pipeline growth programs.

Customer & Market Insights

• Conduct market, persona, and competitive research to inform positioning and roadmap prioritization.

• Partner with Product and CS to surface customer stories, use cases, and quantified ROI outcomes.

• Translate feedback and market signals into actionable insights that influence roadmap and GTM strategy.

Content & Thought Leadership

• Create product-driven thought-leadership content including blogs, webinars, whitepapers, and video scripts.

• Develop customer-facing assets that communicate business value clearly and persuasively.

• Support the Head of Marketing with category storytelling, event collateral, and executive-level presentations.

Competitive & Win/Loss Intelligence

• Maintain a structured intelligence program — tracking trends, emerging competitors, and differentiation factors.

• Deliver monthly GTM insights and “Why We Win” briefs to Sales and Leadership.

Performance & Impact

• Define KPIs for launch success, adoption rates, and message effectiveness.

• Analyze campaign performance and adjust GTM materials for continuous improvement.

Required Experience:

• Experience: 6–10 years of experience in Product Marketing within a B2B SaaS company, ideally in a high-growth startup or scale-up environment (Series A–C).

• GTM Expertise: Proven success building and executing go-to-market strategies that led to measurable growth, customer adoption, or market share expansion.

• Storytelling Strength: Exceptional ability to translate complex technical capabilities into clear, compelling customer value.

• Cross-Functional Collaboration: History of working closely with Sales, Product, CS, and Marketing to align messaging and