ASSOCIATE DIRECTOR, BUSINESS DEVELOPMENT HOME HEALTH

Description

Hours: Monday to Friday - 8am to 5pm

Summary and Objective

The Associate Director of Business Development is responsible for maintaining and growing the Agency’s client base through strategic sales planning, marketing, identifying and creating business opportunities on behalf of CHS Home Health. Responsible for developing and executing a comprehensive sales plan for the assigned region in conjunction with the Home Health Executive Director and Director of Business Development. The Associate Director of Business Development will work closely with external referral sources to facilitate the growth of business for Catholic Home Health Services. The ADBD will work in conjunction with the Clinical Intake Managers (CIMs) to execute and ensure that leads are capitalized on. Will assist the Director of Business Development in continuously monitoring performance, identifying opportunities for improvement, and recruiting and training high-performing staff with the primary goals of achieving CHS’s budgeted census and admissions. Serve as the Agency’s representative in the community to promote a positive image of the Company and to promote interest in the Agency’s various product lines. 

Essential Functions

• Partner with the Director of Business Development and Executive Director to develop, execute, and monitor a Regional Business Development and Marketing Plan for the assigned region/campus.
• Be responsible for census and admission growth and maintaining a budgeted census for assigned region
• Review and analyze sales performance against referrals, admissions and customer feedback.
• Maintain a current level of understanding of industry trends and technical developments that effect target markets.
• Evaluate continually the Agency’s marketing strategies and advise management on effective strategies and any necessary changes
• Maintain a consistent presence in priority-identified referral sources; establish critical relationships with physicians, hospital case managers, health system leaders, and other referral sources to drive business to Home Health and working closely to cross refer to CHS SNF, IRF, and ALF service lines.
• Work very closely with a team of CIMs, ensuring timely response and information transfer among team members and referral sources to facilitate admission to CHS Home Health.
• Communicate and educate patients and families with information about Home Health, post-acute care options, benefits, and potential outcomes.
• Analyze sales and marketing outcomes and trends to explore current and new opportunities for admission and census growth for team improvement and engagement.
• Consistently manage the collection and entry of data and information in the sales CRM and ensure the assigned CIM team is sharing required information and communicating in a timely manner for seamless admissions.
• Serve as the liaison between referral sources, HH team, CHS intake and patient navigation center.
• Develop reports and use data to monitor the effectiveness of sales activities, identify new opportunities in the market, and communicate data effectively with the CIM’s, HH team, and intake to achieve and improve census, admissions, and goals.
• Assist the Director of Business Development in continuously monitoring performance, identifying opportunities for improvement, and recruiting and training high-performing staff.
• Develop physician relationships and business opportunities via personal meetings, networking, referrals, and focused marketing strategies.
• Represent CHS at conferences, marketing events, and health fairs to generate opportunities. 
• Develop a culture of communication and teamwork among CHS facility leadership, the CIM team, and the patient navigation center to seamlessly facilitate admissions; identify areas of opportunity and develop mitigation strategies to improve the efficiency of the referral-to-admission process.
• Participates in marketing efforts for the purpose of educating the healthcare community about home health programs, including physician calls, lunch and learns.
• Represent CHS’s brand in the community.
• Note: Reasonable accommodations may be made to enable individuals with disabilities to perform the position’s essential functions.

Other Duties

• Promote positive employee engagement, teamwork, mutual respect, and safe work practices. 
• Provide onboarding and orientation to new employees as well as ongoing training to all staff.
• Maintain all required licensure, certifications, and training. 
• Comply with all CHS policies and local, state, and federal laws and regulations.

Supervisory Responsibility

• This position will report to the Executive Director