Digital Marketing & Communications Specialist

Digital Marketing & Communications Specialist

Improving Health through Science and Technology. At Noble, an Aptar Pharma company we specialize in Drug Delivery offering Innovative Devices, Services and Solutions focused on the Patient Experience. Aptar Pharma is part of Aptar Group, a global leader of dispensing systems for the packaging industry. Aptar Pharma has been setting the standard in drug delivery for decades providing health technology solutions and services to include human factors/user experience enabling effective patient treatment. Be Aptar!

 

Are you ready to take your career to the next level? We have an incredible opportunity for a dynamic Digital Marketing & Communications Specialist to join our vibrant Marketing & Communications team. If you're looking for a meaningful career where you can showcase your skills, collaborate with a fantastic team, and make a real difference in the lives and health of many, Noble, an Aptar Pharma North America Company, is your next big move!

 

What You Will Do at Noble
As a Digital Marketing Communications Specialist III will work with the Marketing Manager and Director of Marketing & Communications in the development and execution of the overall marcom plan, integrated marketing campaigns and projects for brand and sales initiatives. The Digital Marketing Communications Specialist III will assist with organizing and executing marketing efforts for the department − including integrated marketing initiatives, multimedia executions, leveraging AI, print ads, email/digital campaigns, social media activities, website strategy and updates, tradeshows/events, PR, collateral, presentations, webinar and ABM development – and ensure all projects are delivered in scope, on time and at the highest quality.

 

As a Digital Marketing & Communications Specialist, you will

• Act as liaison between Noble Marketing Department and Aptar Pharma Operational Marketing Department to ensure close collaboration of messaging and strategy and to ensure deadlines and corporate requirements are met
• Manage the implementation of marketing email communications along with the Marketing Manager, including but not limited to copywriting, editing, building emails in the CRM system, creating targeted groups, and tracking emails to help inform future strategies.
• Manage the implementation of Noble’s social media channels, including but not limited to planning monthly calendar, copywriting, editing, scheduling, audience analysis and tracking to help inform future strategy
• Collaborate with Noble’s in-house Graphic Design team to effectively complete the required promotional opportunities. Act as an ad copywriter and editor to ensure error-free ads
• Support the leadership team and business team in the creation of impactful messages, and value propositions for each buyer persona, and ensure timely messages are delivered to the right audience through the right channels
• Co-manage with the Marketing Manager the relationship with all industry publications and track all ads to ensure they are delivered to the proper publication on time
• Manage relationships with external PR firms by leading messaging and by supporting writing and editing of press releases, editorials, advertorials, and blog posts
• Co-manage along with Marketing Manager the relationship with website developer and host and SEO vendor to ensure deliverables are completed on time and on budget
• Manage and update Noble’s blog and monthly newsletter
• Co-manage all website strategic initiatives along with Marketing Manager including creating new webpages and auditing old webpage content while updating in the website CMS. Act as copywriter, storyteller and editor
• Track website performance and engagement to present to upper management to inform strategy and make recommendations for improvement
• Own lead qualification and routing; track i